Ms. Chen renovates her new home. She is aware of the importance of home waterproofing. She personally went to the building materials market to purchase waterproof products. A look at the market can be described as 'colorful'. The total length of less than 200 meters of building materials street, waterproof brand actually has more than 20, rigid waterproof, flexible waterproof, single-component, two-component, waterproof plastic, waterproof agent, ordinary type, enhanced and other categories of dazzling; well-known brands, well-known Trademarks, recommended brands, and CCTV advertising brands are all in the limelight; labels for green products, environmental products, and inspection-free products are also varied. Feeling a lot to understand, who is better? Who is superior? Still difficult to distinguish, naturally there is no choice.
As a merchant, it is normal for the king’s wife to sell and sell herself. Just where it is good, most of the shops can't tell why, and they are struggling with each other. Listening to the introduction seems to be similar, but prices range from tens of dollars to a few hundred dollars. Buying waterproof is not better than picking clothes, materials and materials can be obtained. The style is suitable and the workmanship can be excellent. It is difficult to see what can be seen outside the waterproof packaging. It cannot be tried, and the merchants have their own rhetoric. Ms. Chen was completely confused.
the reason
The author believes that Ms. Chen’s experience precisely reflects the current status of the domestic household waterproof market.
In recent years, with the improvement of people's living standards, the level of home improvement has also been increasing. The trend of personalization and diversification of decorative materials has become more prominent. Water repellent treatment has attracted much attention in the decoration of homes. The demand for waterproofing has expanded, and the home waterproofing industry has ushered in development. spring. As a result, the investment in a large number of stations, the concept emerges in an endless stream, the industry is uneven, and the confusion that Ms. Chen has encountered is not surprising.
In view of the development history of many building materials products industry, it is not difficult to find the basic causes of the “difficulty period†in the family water-proof industry.
1. The outlook for the industry is excellent, and all types of companies get together and have no guarantee of professionalism.
In recent years, the rapidly growing market demand has been 'invited' to come to investors. According to the latest statistics, in a matter of just a few years, hundreds of domestic companies have produced and sold household waterproof coatings. Enterprises that used coils, paints, glues, dry powders, and chemical products took a turn for the better and even used construction. The construction unit also 'plugged in'. Due to the 'Halfway' production company may not have professional standards, its products and related services are not guaranteed.
2. Emerging industries, national standards, industry standards are still difficult to improve, supervision is weak
Home waterproofing is an emerging industry in comparison with other traditional building materials industries. The national standards and industry standards for related products and services are being gradually introduced. There is a certain 'vacation period' in market management and supervision, which provides an opportunity for 'speculators' to provide opportunities. . Fancy concept, mystery disguise, random pricing, unfair competition and other phenomena can be seen everywhere, between inferior, counterfeit and OEM products.
3. In the early days of development, business operations and channel services were incomplete
The history of the family waterproofing industry is relatively short. From the bud to now, it has not been more than ten years. Industry and enterprises are moving forward. Especially for non-specialized companies, the product R&D system, service system, and operation system are not perfect, and it is difficult to unify and standardize terminal channels, and some brands do not even have management. Therefore, the imitation of products and concepts is unavoidable. Even if it is a qualified professional product, it is difficult for terminal service personnel to provide consumers with professional consulting services, product recommendations and construction guidance. After-sales service is even more inconceivable and consumers are confused. It is natural that there will be many concerns.
4, Consumers have little knowledge of the industry, weak judgment ability
The new environment-friendly home waterproof material belongs to the new building materials, and the industry has a short development time. The dissemination of information is limited. Consumers have little knowledge and recognition of the industry, products, brands, and related standards, and lack the capacity for independent judgment. Therefore, when it comes to buying brands and products, there are only hearsays. Some even the mason and the shopkeeper 'Fudge' provide soil for unscrupulous companies and merchants.
right way
The development track of any industry will be oriented to the real needs of consumers. Nowadays, people have attached great importance to waterproofing the home, and even mentioned the same height of waterproof and fire prevention. Obviously, the real demand of consumers is to solve the family's waterproof problem after purchasing the product and constructing it, eliminating the troubles. This is also a substantial issue that the waterproofing companies have to solve. Confusion will not be the norm, and survival of the fittest is inevitable. Only those companies that can truly meet the actual needs of the family's waterproofing can survive, develop and mature in the industry's continuous development and in the flood of market competition.
For the waterproofing industry, the principle of 'three-point product and seven-point construction' is no longer new. It is not difficult to find the key to solving the problem of household waterproofing and satisfying consumer demand. One is to provide quality waterproof products, and the other is to achieve scientific and effective terminal construction. It is not difficult to control the quality of products, but due to the characteristics of the industry, it is difficult for production enterprises to directly construct and the construction is generally completed by mason. How to guide, guide and supervise the implementation of the final specification and scientific construction, and provide comprehensive after-sales service guarantees, will become the key for the waterproof brand enterprises to gain market recognition and achieve rapid development.
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