China's kitchen appliances industry will show three major trends

Today, the kitchen is no longer a simple piece of cabinets, appliances, and kitchen utensils. Instead, the components that were originally relatively independent are optimally designed. By integrating the overall design, the overall design, and the overall construction, the functions, aesthetics, and culture are integrated to make it even more appealing. Humanization and rationalization. The modern kitchen has become an enjoyment of life, and the most essential part of the kitchen is non-kitchen appliances.

I consult the home appliance industry analyst pointed out: In the future, the development of China's kitchen appliances industry will show three major trends:

China's kitchen appliances industry will show three major trends: First, the kitchen appliances industry is a traditional industry, competition is fierce, the urban market has been very popular, coupled with the introduction of real estate control policies, the kitchen appliances market slowed down. However, as people's needs continue to increase, new kitchen appliances will gradually be favored by people. In the future, the main growth point of the kitchen appliance market will be mainly concentrated on high-tech, energy-saving and environmentally-friendly new kitchen appliances. With the introduction of the national home appliances to the countryside, energy-saving subsidies and other policies, the rural market demand will be heavy, there is a lot of room for growth in the future.

The second is that in recent years, people's demand for the kitchen has been continuously increasing, and the potential of the kitchen appliances as a whole is huge. This industry will become another hot spot in the next stage of domestic kitchen appliance industry. On the other hand, at present, the overall market share of new kitchen appliances such as dishwashers and water purification equipment is relatively low. In the future, kitchen appliance manufacturers should seize the opportunity of upgrading kitchen appliances and accelerate the promotion of new product concepts. In the future, more types of new kitchen appliances will continue to enter the consumer's home.

Third, the pattern of kitchen appliance brands has already taken shape, and the pressure for the survival of second-tier brands is very obvious. Various kitchen appliances companies still need to work hard to build segment markets. According to the "2009-2010 China Kitchen Appliances Project Investment Feasibility Study Report" released by Champion Consulting, it shows that kitchen appliances have become the second largest category of appliances. With the development of science and technology and people's needs, kitchen appliances increasingly tend to be high-end and intelligent. The kitchen appliance industry will enter a golden period of development in the next few years. It is estimated that it will still maintain a 15% growth level from 2012 to 2015. However, it is worth noting that there are many types of kitchen appliances in the market, but there is a lack of unified planning and coordination. Therefore, the main direction for future development of kitchen appliances is integration.