Driven by profit, furniture dealers sell ordinary furniture as solid wood furniture, which makes many consumers who are difficult to distinguish between authentic and false fall into the trap. Recently, a reporter investigated in Xuzhou and found that there are not a few merchants selling artificial wood and counterfeit solid wood furniture, including some furniture hypermarkets.
Xuzhou Furniture Market "Fisheye Mixed Beads"
Wood-based panels pretend to be "solid wood" to deceive consumers
Driven by profit, furniture dealers sell ordinary furniture as solid wood furniture, which makes many consumers who are difficult to distinguish between authentic and false fall into the trap. Recently, a reporter investigated in Xuzhou and found that there are not a few merchants selling artificial wood and counterfeit solid wood furniture, including some furniture hypermarkets.
The actual situation is that even if consumers spend a lot of money, it is difficult to buy ideal solid wood furniture. The furniture industry's "fish head mixed beads" let them rack their brains. For a while, how to really buy real solid wood furniture has become the focus of consumers.
A Buying furniture is pitted by consumers who have misery
Speaking of the experience of buying furniture, Tang Xinjin, who lives in Xinglong Garden in Xuzhou City, was very angry. Two years ago, he spent 12,000 yuan to buy a set of dining tables and chairs in the original Jiangsu Furniture City. At that time, the salesperson promised him that he was solid wood. In this regard, Tang Xinxin believed it true. But not long ago, he accidentally discovered that the so-called all-solid wood furniture was actually made of MDF. When he went to the dealer to discuss the statement, he found that people had already left the building.
Tang Xianjin later learned that even if he found a dealer, it might be difficult to return the goods, because the word "solid wood" was not marked on his list of furniture. He had to think he was out of luck.
In Xuzhou, Tang's encounter is by no means unique. In March last year, Zhang Meng, who lived in Xuzhou Huashang · Qingshuiwan, purchased four "all solid wood" doors in a furniture hypermarket on Fuxing North Road in Xuzhou at a price of 28,000 yuan. Later, she discovered that the four doors were not at all Solid wood, just stick a solid wood skin on the outside of the door. Similarly, on the list of furniture she bought, the merchant did not indicate the material of the furniture.
It is worth mentioning that when selling some furniture, some distributors often put various samples of imitation wood in the exhibition hall for consumers to choose. The salesperson deliberately concealed the facts during sales, described imitation solid wood as all-solid wood furniture, and took out pre-prepared solid wood samples for introduction, so as to gain consumer trust. When consumers believe it and buy it, the salesperson will often intentionally write "the same as the sample" on the sales contract or receipt. The merchant's move is very cunning, not only to give consumers a "heart-pill", but also to prevent it from happening in the future, even if there is a dispute in the future, consumers will not be able to get the argument, because the sample itself is a counterfeit, the merchant can do two things with one stone.
"To take a step back, if some consumers ask to specify the material, we dare to write, because it is difficult for consumers to find the problems in the furniture. Good-end furniture, consumers will never saw it off." After a few During the interaction, a salesperson with the surname Wang in the furniture market revealed the inside story to reporters. Her words were full of confidence. She said that from her seven or eight years of business experience, even if some consumers found to be deceived, the merchant did not leave any loopholes when signing the purchase and sales contract. Based on this, consumers often think they are unlucky and demand at best. There was almost no return of goods to the dealer.
B The merchant tried to raise the selling price
As we all know, the more logs used in furniture, the less harmful chemicals, more natural and environmentally friendly, so it is favored by consumers. A reporter's investigation found that solid wood furniture is of great value. As far as a set of dining tables of the same style is concerned, solid wood furniture costs more than ten thousand yuan more than other furniture, and as little as seven or eight thousand yuan. The so-called solid wood furniture on the market is often just a layer of artificial veneer. That is to say, as long as the coat of solid wood is put on, its value will double.
In order to be able to "engage" consumers, some merchants often use exaggerated propaganda to deceive their trust. Recently, the reporter came to Qingya Furniture Distribution Department as a customer. A salesperson diligently introduced the benefits of solid wood furniture to reporters and encouraged reporters to buy. She said: "100% of our furniture is solid wood. The price of a dining table is only 11,000 yuan." But when the salesperson realized that the reporter knew some common sense of furniture identification, he immediately became alert and the word "solid wood" was no longer easy. Blurt.
During the conversation, the salesperson admitted that when manufacturing the so-called solid wood furniture, only the parts that are easily found by consumers were covered with solid wood, and the rest were basically dominated by MDF, and some were even filled with chipboard and honeycomb paper. inside. She told reporters that this has become a well-known "unspoken rule" in the Xuzhou furniture sales industry. The reporter then visited several furniture markets and found that the above phenomenon is indeed very common, including some branded furniture.
In order to achieve the goal of being fake and real, some merchants use their brains to deceive consumers. A reporter's investigation found that sales staff who sell furniture basically need to undergo some "training" before taking up their jobs. Some merchants even specially printed a booklet for sales staff that is only allowed to be circulated internally and is invisible. The content involves how to make consumption Those who believe it is true. Merchants with such clever sales tactics make it difficult for lay consumers to be fooled.
C Industrial and commercial purification market
How should you buy solid wood furniture? According to industry sources, when buying solid wood furniture, first observe with your eyes to see if the patterns and scars on the surface of the main material correspond to the inside and outside, and if necessary, buckle to see if the surface layer is pasted; Most solid wood has the fragrance of tree species, but fiberboard and density board will have a strong irritating smell; finally, when it is tapped by hand, the solid wood parts will make a crisper sound, while the artificial board will have a low sound. In addition, it is best to write the materials made in various parts of the furniture on the purchase contract or list. Since then, the possibility of consumers being fooled has been greatly reduced.
Faced with the reporter's interview, Director Li Feng of the Market Supervision and Administration Department of the Xuzhou Municipal Administration for Industry and Commerce lamented that there are indeed exaggerated propaganda and confused furniture concepts in the Xuzhou furniture market, making it difficult for consumers to identify. He said that they have supervised the credit classification of Xuzhou furniture and other markets, inspected the furniture market with good credit every three months, and will strengthen the investigation and punishment for those with poor credit.
But Director Li Feng also told reporters their difficulties in their work. According to the administrative requirements of the industry and commerce department, if there is a problem with the furniture sold by the merchant, they must be sent to the relevant quality inspection department for testing. They can only be punished according to the test report, which brings certain difficulties to the usual law enforcement inspection. Too long. In reality, when consumers find that there is a problem with the furniture they have purchased, they basically return the goods. Very little is really handled by the industry and commerce department, so that unscrupulous merchants cannot get a strong blow.
Li Feng revealed that at present, in order to avoid disputes between buyers and sellers in the furniture industry, some regions in China implement unified printing and use of furniture sales contracts. In the future, Xuzhou will use it for reference and promotion.
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