Today, Xiaobian is here to share with you, what will happen to the future wallpaper industry, how should the wallpaper companies adjust their marketing strategies in the future, I hope to help you in your work:
The best choice for wallpaper and wall decoration has gradually become the trend of home decoration in recent years due to its strong decorative effect and simple construction. The production process of wallpaper has been continuously developed under the impetus of the market, but the promotion and popularity of wallpaper is still insufficient.
"Channel is king", this is a concept that has been recognized by the majority of wallpaper manufacturers. Under the influence of this concept, wallpaper companies have tried their best to get a sneak peek in the increasingly blocked market. However, the market has developed to the present level. The existing market in the first and second tier cities has been divided up, and simply occupying the market can no longer meet the development needs of wallpaper companies. On the other hand, the 10% coverage rate of Chinese wallpapers is still insufficient compared with the 70% market share of European and American wallpapers, not to mention the coverage rate of more than 90% in Japan and South Korea. According to the predictions of some industry experts in early 2011, China's wallpaper industry should reach 10% still needs to wait until 2015.
China's population base is large, and when the coverage of wallpapers rises, the market will be beyond imagination. In today's Chinese wallpaper market, where there is change and unlimited potential, wallpaper companies should strive to create acceptable reasons for consumers in a more effective way, by discovering potential customers and expanding the future market of wallpaper, instead of just focusing on the current market. The best way to break the cake is to increase the size of the cake.
The current wallpaper industry has entered a new stage of self-created market. If wallpaper companies want to develop, they cannot rely on the inertia and natural laws of the current market to operate. Instead, they need to gradually start a targeted and benign guidance on the market, thus allowing The Chinese wallpaper market is able to move forward healthily.
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