In 2012, the price of floorboards encountered a dilemma: "Up" or "Not Up"?

Safe housing is one of the hot topics in the real estate and home industries during this year's ** period. Optimistic analysts in the industry, under the weight of property market regulation and interest rate hikes, seize the opportunity to protect the housing industry or bring a new turning point for the home industry. It can be seen that the downstream industries of real estate do not need to be pessimistic. They should adjust their strategies in a timely manner and focus on the home improvement and furniture market.

Is affordable housing the "inflection point"?

At present, the total number of affordable housing and affordable housing has increased. The local Ministry of Construction is also urging all provinces and cities to implement 10 million sets of affordable housing, which is more than the total amount of affordable housing for commodity housing in the past 10 years. many.

Under the influence of the New Deal of real estate, the trading volume of commercial housing across the country has shrunk, and the trading volume has slipped to more than 300 sets from the daily average before the regulation. The professor of economics stated that China's real estate prices have maintained strong growth, and the commercial support of the social security housing is based on market prices, and the use of industrialized production methods has responded to the transformation of the entire Chinese real estate market. If the home industry adapts to the transformation of this market demand, it will accelerate the study of the characteristics of the main consumer groups in the future home market and government policies, and make some adjustments according to the development trend. Then, the impact of the regulation of the property market on the household industry will not be significant, and there will be rigid demand in the market. Safe housing should be the new “turning point” for the home industry.

Solid wood "double lock" floor jumped out of the circle At present, China's solid wood flooring homogeneity is serious, there is a vicious competition in the market, the value of the product itself is seriously reduced, the market into a vicious circle. As the profits of solid wood flooring are reduced, the quality of service is also not improved, making the product reputation increasingly declining. In fact, the key to the real wood flooring being trapped in the turbulent cycle is that product technology tends to mature but lacks innovation. With the popularity of heating in the ground, solid wood flooring faces the crisis of being eliminated. However, due to the formaldehyde problem, the composite flooring began to discourage consumers, leaving room for solid wood flooring. At the same time, the appearance of solid wood double-locking flooring represents a new trend in the development of solid wood flooring, and its market prospects are very broad.

"Up" or "Not Up"?

Facing the severe market environment, the prices of home building materials are still rising this year. The entire domestic wood flooring industry faces two major problems: First, the international economic situation has caused the export of wood flooring to be hit, and many export floors have also “fought” to the domestic market. Intensified the wood flooring industry competition; Second, raw materials, labor prices, of which the most direct performance is the flooring industry. Relying on the wood flooring industry in Southeast Asia that imports wood, the price of raw materials has risen once again, and the pressure on companies has become more and more expensive.

For the issue of price increase, some people believe that the cost pressure is too great to die without raising prices; the other side believes that market sentiment has dropped sharply, and prices cannot have a market and must not rise. Whether the floor price will rise or not, it is still unclear what the increase will be. But in any case, the floor companies must start with internal adjustments in all aspects in order to respond to the changing market environment in order to remain invincible in the future competition.