Paint industry dark prices fierce battle market depression promote industry reshuffle

This year's price market is always changing, not including the coating industry, including the building materials industry, the price of the entire industry is unstable.

At present, the manufacturing companies' manufacturing costs have risen sharply and their profit margins have been declining. Pressure is generally felt. Small and medium-sized enterprises that hit the market at low prices are still struggling, and some even come to an end. "Winter is coming" has almost become the mantra of the industry.

Do not lose the market to lose profits

Originally planned to be renovated last year, Mr. Wang pushed the construction period to fall this autumn for various reasons. During the 11th period, Mr. Wang discovered an astonishing phenomenon when he went to buy paint: this year's paint market had a much greater discount than last year. How hard is the discount? Industry figures describe the "price war is almost crazy."

Du Wei’s network manager, Na Wei, told reporters, “This price has never happened before.” Dulux pushes the low-cost 1 yuan/square meter low-cost children's paint this year and the price of the net odor series paint was 836 yuan per barrel in the same period of last year. This year, it is to buy two buckets of paint to send a bucket of primer, after the price is equivalent to 698 yuan a barrel.

It is understood that as an old rival Nippon Paint will be aldehyde net full effect paint from the original price of 468 yuan a barrel straight down to 380 yuan. Another scent of full-effect paint also dropped from 428 yuan to 358 yuan. In addition, merchants are still offering a bucket of lacquer based on two buckets of paint. Even Doufang Paint, which has never lowered its prices, sold 10% off during the 11th period. The reporter found that all merchant discounts have been extended from the 11 period to now.

Market depression promotes industry "shuffle"

It is understood that in 2008, international crude oil prices continued to rise, raw material prices rose, export tax rebates decreased, the housing market downturn, traffic restrictions and other factors directly led to the cost of the paint industry. Mr. Liu, head of China Resources Paint Market, told SouFun that the rapid increase in oil prices caused the transportation cost to increase by 30% or more. For example, Mr. Liu said: “Our cargo transportation from Guangdong to Tianjin takes the sea route. The original standard container needs about 6,000 yuan, but now it costs 10,000 yuan.”

According to industry sources, the paint industry's net profit is between 8% and 12%. This year's cost increase is about 15%. Low prices and high costs make paint companies feel cold. Yuan Fang, General Manager of Dufang Paint It seems that the 11 market has made a rational judgment on the low-profile of many businesses. First, measures such as the previous deadline did affect sales in the market and it took a while to recover. In addition, the shrinking of the real estate market and the financial crisis have directly affected the consumer's buying sentiment, which has directly led to the shrinking of the consumer market, especially the large reduction of the low-end income consumer groups.

This year, prices remained basically unchanged after May Day. This is also a good development trend.