[Real-time] Hunan Province Bo Museum Design Contest Final, A Tooling Costume Show Shows Lively

This morning, as the debut of the Hunan Provincial Museum's new museum series event, the final review of the "Dingsheng Dongting Cup" costume design contest was held in Changsha.

This is a collision between history and fashion. This is a heritage of civilization and culture. This morning, as the debut of the Hunan Provincial Museum's new museum series event, the final review of the "Dingsheng Dongting Cup" costume design contest was held in Changsha. In the end, the “Wake Up” works by Ma Meijuan, He Jing, etc. of the design team of Hunan Paite Co., Ltd. came to the fore from more than 20 finalists entries and won the gold medal in the costume design contest.

At the final review meeting, ten participating units and individuals successively displayed works and design instructions for the finalist works, bringing a unique costume apparel SHOW to the audience. Prof. Liu Xiaogang, Secretary General of the Textiles Professional Education Steering Committee of the Ministry of Education of Shanghai, Professor of the Textiles Professional Education Steering Committee of the Ministry of Education of the People's Republic of China; Wei Chunyu, Dean of the School of Architecture of the Hunan University; Li Lifang, Dean of the College of Art of the Hunan Business School; Secretary of the Hunan Garment Industry Association Chang Tang Xiaojian, Changsha Radio and Television Station 886 Radio Director Chen Jiazi, Hunan Provincial Museum Researcher and Ma Yandui Han Tomb Cultural Relics Research Expert Yu Yanjun’s expert jury, adhering to the principles of fair and rigorous scoring, from the production process, creative work, practicality, display, etc. The team made professional scores for each group of entries.

At the scene, the Hunan Provincial Museum also invited 100 public juries to be composed of members of the public, museum members, volunteers, and representatives of the media. According to their knowledge and preferences of the museum's costumes, they cast valuable votes for their favorite entries. The final score of each contestant is based on the ratio of expert and public scores of 7:3.

In the end, the design team of Hunan Paite Garments Co., Ltd. Ma Meijuan, He Jing, etc.'s "Wake up" clings closely to the cultural elements of Han costumes and combines the cultural characteristics of modern costumes with simplicity and atmosphere.

"As one of the judges, my evaluation criteria are mainly in the scope of the professional wear, practical and durable, but also to consider the production cost and other comprehensive consideration." Professor Liu Xiaogang of Shanghai Donghua University said.

In view of the overall status quo and development of the Hunan garment design industry, Liu Xiaogang believes that the overall level of Hunan is in the middle and upper reaches of the country, but has not yet reached the top position. He suggested that, in terms of design style, Hunan's garment industry should strive to dig out and display regional culture and local culture. In terms of concept, it should be reformed and promoted. The adoption of information, marketing models, and behavioral methods must be more international and more innovative. The move.

Tsinghua University graduate student Jiang Jiani's work "Yan return," combined with the unearthed part of the smoke-colored letter from Mawangdui, embroidered some of the representative colors of the museum.

According to the evaluation results of the expert jury and the public jury, the “Wake Up” works by Ma Meijuan, He Jing, etc. of the design team of Hunan Paiyi Clothing Co., Ltd. won the gold medal; Xia Rongsen’s work “Folium Rhyme” by Zhejiang George White Apparel Co., Ltd. Hunan Guofang Rong, Oriental Fashion Co., Ltd.'s work "Classic Reengineering" won the Silver Award.

The works of Cheng Jing, Hunan Normal University's Academy of Fine Arts, “Darkening and Light Coloring,” draw Chinese traditional longevity embroidered patterns on fabrics to reflect Chinese taste without losing the stylish aura.

The contest for the design of the costumes contest began in October 2016 and attracted entries from more than 10 provinces including Hunan, Beijing, Shanghai, Shaanxi, Jilin, Dalian, Shandong, Chongqing, Zhejiang, Jiangxi, Fujian, Guangxi and Guangdong. City area and player from San Francisco, United States participate. In just over a month, the Organizing Committee received a total of hundreds of entries. On November 30th, the Hunan Provincial Museum "Dingsheng Dongting Cup" costume design contest held a preliminary evaluation meeting. More than 20 sets of works passed the initial evaluation and were selected into the final. From December 1 to December 20, the Hunan Provincial Museum announced the finalist entries on the official website and launched the “Most Internet Popularity Award” voting campaign. A 20-day online vote was selected. A total of 20049 people participated in the voting, and finally Hunan. Women's College Art Design Department Xiao Yuqiang's design work "Ya Yun San Xiang" won 4,240 votes for this contest's "Most Internet Popularity Award".

Duan Xiaoming, director of the Hunan Provincial Museum, said that with the opening of the new museum into the countdown period of one year, the Hunan Provincial Museum presented to the public a special vision of displaying the charm of the new Xiangbo costume. At the same time, he also hopes that through the holding of this design competition, not only can a successful cross-industry, cross-sectoral high-end arts and fashion dialogue be held, but also the museum's new look, new atmosphere and her unique lake can be displayed to the public. The beauty of Hunan.