Scenario simulation office furniture store purchase becomes a problem





"High-end, atmospheric, high-grade", it is more appropriate to use these words to describe the office furniture in the market

Too. Compared with home furniture, experiential marketing is also inferior in the field of office furniture, showing various emotions in the store

Scene simulation.


The current situation "scenario simulation" has become the mainstream of office furniture store layout


"This set of 3.6-meter office desks sells for more than 30,000 yuan. The countertops are rosewood, and there is the United States over there.

Imported ebony. ”Worker in Guangzhou Kailin Furniture Manufacturing Co., Ltd., Hall A, Zhengzhou Formont Furniture Logistics Center

Mr. Zhang told reporters that there are more and more such high-end office furniture.


He introduced that at present the material of office furniture covers almost all common furniture materials, solid wood, glass,

Metal, leather, cloth, bamboo and rattan, stone (stone decoration renderings), mahogany, etc.


He turned on the lights in the exhibition hall, and various simulated office environments began to appear, "Various positions and functional departments

The door can pass through these 'model rooms', and you can experience the shape of the office after being immersed ".


"Office furniture is also graded to meet the needs of different consumers." Changrun Solid Wood Office Furniture Co., Ltd.

Li Caimin, Sales Manager of Forment Hall A, said: "Government departments and business leaders' offices are a big choice for office furniture.

Chunky. "


"High-end, atmospheric, high-grade" is more prominent in the field of leading office desks.


Generally speaking, government departments will pay more attention to the quality of furniture and environmental protection.


According to most businesses, when purchasing office furniture, companies tend to consult the price, "do not exclude

Many private enterprise bosses care about the office's appearance, but more companies still value the price. "


According to Yang Hui, the person in charge of the exhibition hall of Hall A of Zhongshan Diou Furniture, the aesthetic standards of government departments and enterprises

There are also certain differences, "the styles purchased by government departments are relatively fixed, mainly dignified and generous, while some companies

The industry will choose more fancy furniture , such as dragons. "


Analysis of government departments, quality-oriented enterprises, cost-effective


Business log


Do you want to raise your salary, or do you feel comfortable working and wait for a raise? He chose the latter


At the beginning of the career, the income is not high, and I always feel that the future is confused ...

According to the list, this is not necessary. In 2004, after graduating from normal school, Huang Bang taught for three years. But not with girlfriend

Together, and "feeling not responsible," he resigned to find a job in Guangzhou. "People who study art are engaged in technology

R & D is incredible. "This Chongqing native said he can only learn from scratch. In 2010, he went to Chengdu again

Xiong, someone in the company suggested that he do sales in Chengdu.

Recalling his initial experience, he used the word "Qing Ku" to describe, "Starting from a salesperson, 1500 a month

Yuan, children eat milk powder, but also parents pay money. "" Go out to run counties and cities in Chengdu every day for 7 consecutive months. "

He said, "I can't see a little road ahead. The company just gave me an opportunity to understand the industry.

Extension. "The only way is to work on your own. Huang Bang has become the supervisor of three stores in Chengdu due to the better performance.


In July 2011, he was sent there due to a vacancy in charge of the Suzhou market. How many

In a month, Huang Bang increased the turnover of Suzhou from 30,000 yuan per month to more than 600,000 yuan. Last March, he came

Henan. So far, the number of specialty stores in Henan has grown to more than 20.

Huang Bang said that calling and meeting customers every few days is a "home-made meal", "the ultimate goal

There is only one, let others know you, understand you ".


"And many people's mantra is: 'It's so unlucky, I'm on a business trip. Huang Bang said," In this situation

It's more useful to just meet people without saying hello. "


In addition, customers' hobbies and needs should be cleared. "Be responsible for anything, and

Down to earth. "Huang Bang said, it would be difficult to reach customers without being pragmatic," your current salary is 1500 yuan, don't think about it

2000 yuan, when your ability is reached, it can't be concealed. If you are always thinking about income, you have no intention to do it

Things, it is difficult to make progress. "




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