The success of a cabinet brand or a multi-cabinet brand is indefinite

With the increasingly fierce competition in the cabinet industry market, companies began to seek more bright spots to modify their brands. At present, in order to expand the market space, more and more cabinet brands are launching wardrobes, kitchen appliances and other products while operating cabinet products. Many industry insiders point out that such "integrated kitchen" and "integrated kitchen" are diversified operations. Mode is the inevitable trend of the cabinet industry's future development. However, some people have reservations about this and believe that improving brand professionalism, starting from product development, design and after-sales service, is the key to giving consumers the most assured products. Whether the future development of the cabinet brand is specialized management or diversified management has become a hot topic.

Opinion one: to be strong in order to be specialized

After all, the energy of an enterprise is limited. If you are making cabinets and other products such as wardrobes and kitchen appliances, you will undoubtedly increase operating costs, such as new employees, new product planning, new product lines, and after-sales service. project. It's easy to appear to lose sight of each other, causing companies to only make one product, resulting in great waste.

Some people in the industry pointed out that the current bottleneck in the cabinet industry is not in production capacity but in the product itself. Whether in terms of function or design, cabinet products still have great potential to be tapped. Cabinet enterprises should work hard in their own fields, do a good job in products and services, constantly innovate in product development and design, meet the individual needs of consumers, enhance brand professionalism, and expand market influence in the field. Whether it is the cabinet or the kitchen appliance industry, there is no shortage of companies with considerable influence and strength in this industry that pursue a professional business model, and the market achievements are remarkable. It can be seen that their persistence is not unreasonable.

Opinion 2: Doing more is the industry development trend

Compared with the franchise model, the advantage of the diversified business model lies in the integrity of the product, which has improved the profit margin of the enterprise to a certain extent, can provide comprehensive services for consumers, and make consumers more worry-free, time-saving and labor-saving. , You can also get more benefits, while not going around for after-sales. From the perspective of the current market situation, more and more cabinet companies have changed their original franchise model, diversified operations, and put forward concepts such as "kitchen and electric integration", "one-stop service" and "whole kitchen". In order to meet the comprehensive needs of consumers in order to obtain an opportunity in market competition.

However, it should be noted that the diversified business model tests the company to have a strong integration ability, can not simply piece together and superimpose cabinets, kitchen appliances and kitchen products, so that the products are incompatible and laughed.

The success of the cabinet brand is indefinite, suitable for the best

It can be seen that both professional and diversified operations have their own pros and cons. Which business model should be chosen by cabinet companies in the market in the future, and I personally think that the decision should be made according to the actual situation of the enterprise and specific target groups.

(1) Small and medium-sized brands: professional operation, seeking cross-border cooperation

For small and medium-sized cabinet enterprises, under the current "off season" of the industry, the most important thing is to accumulate capital and stabilize the market. At this time, it is unreasonable to blindly diversify the business model. Only the previous operating costs It will make many enterprises unsustainable, so for small and medium-sized cabinet enterprises, the focus of the market should be on the sublimation of their products, bringing high-quality products and high-quality services to the market, and establishing a good reputation can also give enterprises Bring more customers.

At the same time, in order to facilitate consumers' "one-stop" purchase needs, small and medium-sized cabinet enterprises can seek cooperation with kitchen appliances and kitchenware enterprises of the same grade to form cross-border resource integration and enhance competitiveness through cooperation between enterprises.

(2) Leading brand: diversified management, leading industry trends

For the leading brands in the industry, they are strong and have a great influence in the cabinet industry and even the entire kitchen decoration industry. Whether it is the off-season or the industry crisis does not have much impact on their product sales, for these brands In other words, without giving up its existing majors, it adopts a diversified business model, invests in and researches and develops new products as well as scientific management, and further expands the market space by enriching the product chain. The advantages of the diversified model have been maximized.

Conclusion: Whether it is a professional operation or a diversified operation, many successful cases can be found in the market. This shows that there is no formula for the success of the cabinet enterprise brand. The cabinet enterprise should choose from its own development status and strength. The most suitable for your business model, and the implementation is the key to winning the market.



For more furniture information , go to http://news.gojiaju.com/

                                       
Welcome to provide news interview clues Advertising / News Hotline Turn 8004

Coronavirus Pneumonia Face Mask

Surgical Facemask,Pneumonia Mask,Corona Virus Facemask,Coronavirus Pneumonia Face Mask

Guangzhou TaoC E-Commerce Co., Ltd , https://www.aiberrycn.com