Tiles exported to EU cultural carriers or into the piercing weapon

In January-October 2011, Foshan City exported 410 million square meters of tiles, an increase of 15.7%; value of 2.1 billion US dollars, an increase of 20%, accounting for 53.1% and 56.1% of the national total exports and total value of ceramic tiles, respectively, accounting for Guangdong's exports Total and total ceramic tile values ​​are 74.6% and 81%. Exports are basically the same as the national growth rate, and they continue to maintain stable and rapid growth.

From January to October, the top ten export markets for Foshan ceramic tiles were ASEAN, South America, EU, India, Africa, Saudi Arabia, South Korea, the United States, UAE, and Australia.

Anti-dumping case in the highest tax rate of the EU anti-dumping against China tiles, the impact of exports to the EU ceramic tile exports immediately, resulting in the previous October Foshan ceramic exports fell sharply over 20%, Foshan ceramics export trade suffered an unprecedented dilemma. Since the EU is the third largest export market for Foshan ceramic tiles, this position cannot be abandoned. Foshan Customs and the foreign trade and economic cooperation department jointly issued export warnings, proposing that the ceramic tile production enterprises create the cultural carrier function of architectural ceramic tiles and break the “anti-dumping” of tile anti-dumping campaigns. .

The Foshan Customs and the foreign trade and economic cooperation department jointly issued an export warning, proposing that the ceramic tile production enterprise could build the cultural carrier function of the architectural ceramic tile and break through the “anti-dumpling” of ceramic tile anti-dumping. Reporter Zhang Youqiong Present situation: The export volume to Poland dropped by as much as 34.2% in the previous October

The European Union finally decided to impose a five-year formal anti-dumping duty on Chinese ceramic tiles, making most exporters subject to a high tax rate of 69.7%. The results of the final ruling on September 15 this year and the preliminary rulings of the previous year caused an immediate impact on this year's exports of Foshan tile to the EU.

According to the latest statistical results of Foshan Customs, from January to October 2011, affected by anti-dumping measures, Foshan exported 26.85 million square meters of ceramic tiles to the EU, valued at US$160 million, and the volume and value dropped by 24.4% and 20.1% respectively. Among the major exporters of the European Union, the export of ceramic tile to the EU, with the exception of exports to Germany, still increased by 1.5%, the declines in exports to Italy, Spain and Poland exceeded 20%, of which the decline to Poland was even as high as 34.2%. In addition, exports to the United Kingdom, Belgium, and the Netherlands also dropped by 16.4%, 15.8%, and 6.9% respectively.

The EU has always been an important market for the export of Foshan ceramic tiles. It can be said that it cannot be lost. This can be seen from a set of data: During the ten years between 2001 and 2010, the average annual growth rate of exports of Foshan ceramic tile to the EU reached 78.6%, and the average annual growth rate of export value reached 84.2%. From 2007 to 2009, the EU rose Foshan is still the third largest ceramic tile export market in 2010. It can be seen that the EU market is very important for the Foshan ceramics industry.

Prediction: Exports will continue to decline in the future. In recent years, Foshan ceramic tiles have also encountered anti-dumping barriers against India, South Korea, Pakistan, Turkey, and other countries. In the final year or next year of these cases, the export volume and export growth rate decreased to varying degrees, but after After one or two years of cost digestion, the number of tile exports to the country can be restored to the level before the incident, reflecting the strong domestic demand for ceramics in the countries involved, fierce market competition, Foshan ceramic tile production companies to adjust rapidly and competitive.

However, unlike the series of anti-dumping cases mentioned above, the anti-dumping tax rate imposed by the European Union on the export of ceramic tiles in China is much higher than in previous countries, far exceeding the current profit space and added value space of ceramic tile manufacturers. “It can be foreseen that this case will have a more serious and long-lasting impact on Foshan ceramic tile exports to the European Union and even to the whole industry of Foshan ceramics. It is expected that the export of Foshan ceramic tile to the Foshan ceramic tile will likely continue to decline in the fourth quarter of this year and in the future.” The person in charge of the Foshan Customs and foreign economic and trade departments said that they suggested that companies should continue to do a good job in monitoring ceramic tile exports so that effective measures can be taken in time to respond positively.

Department's suggestion: It is necessary to increase the value of ceramic tiles through culture. Foshan Customs and the foreign trade and economic cooperation department jointly suggest that enterprises should create the cultural carrier function of architectural ceramic tiles, promote the construction of cultural industries, and increase the added value of ceramic tiles so as to break the ten-sided ambush of ceramic tile anti-dumping. .

This is consistent with the policies of the central government and the provincial government. “The central government proposes to promote the integration of cultural industries and tourism, sports, information, logistics, and construction industries, increase the cultural content of related industries, extend the industrial chain of culture, and increase the added value.” At present, one of the most commonly used materials for home decoration, ceramic tile manufacturers should take advantage of the vigorous promotion of cultural industry construction, find cultural entry points through ceramic tiles, strengthen innovation, and use ceramic tiles as a carrier for Chinese cultural propaganda and dissemination. The civilization is organically integrated into the modern ceramic tile decoration, and the Chinese culture is expressed with products so as to avoid homogenization and to develop and produce new products with high added value."

At the same time, the two export management departments recommended that enterprises further expand the domestic market, participate in the construction of domestic security housing, and resolve related export risks. "Effectively promoted construction of affordable housing can generate a large number of demand for decoration tiles. Foshan ceramic tile companies can further actively participate in the domestic security housing market."