Why did lighting hardware distributors shout "no money"?

The Zhongshan Town Inspection and Quarantine Bureau’s old town office learned that in the first half of the year, the town’s lamps and electric light sources exported 6529 batches of inspections, and the export value was US$213 million, a year-on-year increase of 27.7% and 42% respectively. These data show that the meager profits of the lighting hardware, as well as fierce competition, some small and medium-sized lighting hardware companies have exported lighting hardware products to Europe and the United States.

Obviously, the “profiteering marketing” that has been enveloped by lighting hardware has gradually become a cloud. In particular, some dealers of the brand lighting hardware have complained to the electromechanical online writer: “We really have no money to make!”



Why did lighting hardware distributors shout "no money"?

Electromechanical Online The author visited the lighting hardware market of Shencheng Road in Hangzhou, and took a closer look at the situation of the lighting hardware “no money”.

First, the cold weather in real estate, the recession, the country introduced a series of policies to curb housing prices, which makes the real estate market cold, no one to buy a house, no one decoration, how to buy lights?

It is understood that this year's lighting hardware industry seems to have lost the past "Zhao Zhang Hao", hardware lighting lighting demand has decreased significantly, and daily sales are much worse than before.

Second, the store decoration profits limited Electrical and Mechanical Online When the author visited the lighting hardware market, found that the general lighting hardware stores are "lit."

“If you don’t turn on the lights, consumers will have a hard time seeing the final effects of the lighting hardware, so in order to attract consumers, some popular recommended lighting hardware products will be opened. Of course, this means that you have to bear a relatively high tariff.”

Obviously, expensive storefront rent, store employees, decoration, water and electricity, etc., although earn more, but the basic expenses of the entire lighting hardware store, to the net sales here can only enjoy the "big in and out" pleasure.

Industry sources said: "Lamp hardware industry does not see much profit, so from the perspective of other industries, operating lamp hardware can only say that there is considerable profit margins."

Third, the discount promotion war consumer bargaining too aggressive The price of different lighting hardware is generally more than 200 yuan, and a considerable part of the lamp hardware price in the thousands of dollars or even tens of thousands of dollars, more individual prices up to 100,000 Yuan above. This is the result of the author's visit to the lighting hardware market, but found that, in terms of specific operations, the price has become meaningless, most of the lighting hardware sales staff said they can give 6 to 10% discount.

“Because the lighting hardware market is affected by the violent industry, many consumers have also followed the bargaining principle of last year, that is, first half the price and then squeezed out 30% to 40% of its price, so there is no leftover. How much profit was made.” Ms. Chen from Foshan Lighting told the author.

Fourth, lighting the dragons and fish markets to snatch powerful market In 2011, the lighting hardware market segmentation becomes more and more obvious, many customers often ask, the choice of crystal light source or energy-saving lamps, LED bulbs, in the models are also different requirements.

This gave birth to a lot of unbranded workshop-style lamps and lanterns, but despite their cool appearance, most of them have a short service life and are not safe, but the price is their best tactic to snatch lighting hardware market.

Therefore, a large number of brands of lighting hardware dealers said that the market suffered from encroachment and the margins were on the verge of profit.