Wooden door market "four major defects" hinder the development of the door industry

Thanks to the growth of Chinese people's housing consumption and the complete reform of China's housing system, from scratch, over the years of extraordinary growth, wooden doors are playing a more and more important visual effect in modern decoration. As a result, the so-called "finished door" was formed and it was recognized by all walks of life in society. At the same time, similar to the decoration, many complaints against the wooden door industry and products have also arisen, and have had to cause deep reflection and reflections of the industry. Fuyuan Wooden Gate CEOs believe that the unprecedented prosperity of China's wooden door market, but it hides several major flaws and deficiencies:

Congenitally Insufficient Currently, most of the wooden door companies influencing all over the country were established in 1998-2001. They were almost all private enterprises. When they started their business, they took a few hundred thousand yuan to join in, and were inadvertently involved in the wooden door industry. The market pushed forward and developed at a scale like this. The early company’s demonstration effect in terms of development and profitability has attracted large numbers of gold diggers and funds to rush to follow up. Most of them aim at short-term profits. There is no time to make necessary preparations in terms of strategy, talents, management, and technical equipment. The diversity of employees has led to confusion in the wooden door industry.

Lack of brand awareness Due to the limitations of the practitioners, coupled with the systematic training of managers for enterprises, professional morality, technological advancement, and equipment introduction have not been further improved, resulting in product qualification and lack of stability in circulation. According to incomplete statistics, Wooden door processing and manufacturing enterprises will have three or more repairs for every ten shipments, resulting in a large number of complaints from various brands. This has to be ashamed.

The objective factors Fuyuan wooden door manager thinks that the door industry is different from the home appliance industry. Wooden doors are non-standard products, and often one finished product is interwoven with at least a few or even a dozen job types under the premise of production equipment. The purchase of raw materials to the installation), therefore, requires high controllability, and management is relatively difficult.

Acquired dysplasia Chase the development history of wooden doors: From plywood doors, molded doors, on-site worker production, to paint-free doors, solid wood doors, solid wood composite doors, the customer's classification and selection and product lifespan blur the industry's consumer Correct guidance, people can not help asking, who pays for the customer's consumption and product life?