Zhang Wenhai said: Redwood culture began to go to the world

Reporter: As for the characteristics of Midland Redwood Furniture, you have spoken very carefully. So, beyond the product, Midland Redwood Furniture, as a well-known enterprise, is there any charity in social welfare?

Deputy Director Zhang: You have raised this question very well. The development of a large enterprise depends on the support of the whole society. Our Midland Redwood furniture must also understand how to return to society. For example, when the Wenchuan earthquake struck in 2008, the first time we heard the news, our company immediately made a voluntary donation from the management to the employees below. Later, the Baoan District Government also awarded a special donation award to our company, which made us very happy.

As another example, in 2010, we participated in a charity auction Shanghai bank event sponsored by the Chinese Social Public Association. This event is to help the medical standards of some poor families in Qinghai pastoral areas, hoping to help promote their development Our company is also obliged to take the best things for auction in the past, and later got a very good result. Both of these actions have made us highly praised by many government departments.
Reporter: Since Midland Redwood Furniture has become a leader in the industry, can you talk about the company's future development direction?

Deputy Director Zhang: The industry leader is not saying that it is stagnant. On the contrary, the ancients said that "the height is beyond the cold", so we should step forward step by step and carry out innovation. For the future development prospects of Midland Redwood Furniture, the first is the cooperation of hardware and software. The first is the investment in hardware. We have always invested a lot of manpower and material resources in the hardware. The level of craftsmanship, as well as the entire supporting machinery have been improved. Midland Redwood Furniture will be developed from two aspects of hardware and software, as for the development level, one is cultural level, and then there is one aspect of brand effect.

In terms of hardware, we have already built a new plant of 240,000 square meters in an industrial park in Huizhou. In addition to the very high-configuration machines, this new plant also has our Midland Redwood furniture. There is a museum, and there is also a very high-grade and comfortable dormitory, which gives employees a good welfare. Then, we hope that through this industrial park, we will do our best to match our hardware and hope to create more and better products. In terms of software, we started with Chinese furniture culture, because we believe that promoting Chinese culture, especially promoting Chinese redwood culture is the responsibility and task of our generation. We hope to promote Chinese redwood culture to a farther place. The promotion of Chinese mahogany furniture culture to the whole world is our ideal and the mission of Midland Mahogany Furniture.

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