Interpretation of the domestic campus security market

Since China's security industry started in the 1980s, the scope of application has continued to expand. Especially after 2010, the scope of application has been guarded and developed by important units and key departments to the full prevention of businesses, schools, communities, and families. Since 2010, campus security has gradually gained attention in universities and colleges. With the country’s increasing investment in education, the expansion of colleges and universities, the expansion of school buildings, the consolidation of multiple colleges and universities, and the expansion of enrollment, the construction of colleges and universities has entered a period of rapid development, which has resulted in the formation of many distinctive university cities, college districts, and films. The new district of colleges and universities is gradually forming around the large and medium-sized cities.

But expansion is certainly a good thing, but the “negative” impact that comes with it becomes more prominent. For example, the structure of colleges and universities has become increasingly socialized, and functional departments such as apartments, canteens, baths, cleaning, security, and drinking water have begun to be open, socialized, responsible, and outsourced, and colleges and universities are in a completely open state. The environment surrounding colleges and universities is also becoming more and more complicated. The management safety management norms are not perfect, the awareness of safety precautions is poor, the mobility of personnel is increased, the safety management personnel is small, and the scope of inspections is large, which causes the original air defense, and the physical defense measures have been Far from meeting the needs of the security development of colleges and universities.

At the same time, the introduction of relevant policies throughout the country has further deepened the awareness of prevention by the school and promoted the rapid development of “safe campus” and “security campus”. For example, Shanghai will invest 80 million yuan in transforming campus security construction this year. At the primary and secondary schools and kindergarten entrances and exits, 12,000 sets of surveillance systems that can clearly identify human faces and license plate numbers were installed and intrusion detectors were installed. In order to strengthen the safety management of primary and secondary schools, Urumqi requires that all primary and secondary schools in the first half of 2008 be equipped with electronic monitoring systems. In 2009, the "Safety in Science and Technology Innovation and Security" work conference and technical lectures in colleges and universities in Guangdong Province kicked off.

Explained the hidden dangers faced by colleges and universities in the recent days, and stressed the importance of stressing technical security in colleges and universities. With the development of higher education and the expansion of college education, the issue of school security has become increasingly prominent. However, due to lack of understanding of the leadership of universities and colleges, the lack of relevant funding, project progress and other issues. Most colleges and universities are still blank in their work of safety precautions, and some colleges and universities only take technical preventive measures in a few key areas. According to the planning of Guangdong Province, by 2010, more than 80% of colleges and universities will require the installation of security monitoring systems to strengthen the safety and security of colleges and universities. We must incorporate safety and security construction into the evaluation of the “Management Responsibilities for Comprehensive Management of Public Security in Colleges and Universities in Guangdong Province” and formulate reward and punishment systems. ? ? The introduction of these laws and regulations has marked the official opening of the grand banquet of campus security!

The size and structure of the education and security market is exactly how large the education and security market can be described by a specific figure or scale, but according to the current situation we can make an initial estimation: According to each stage of the school (kindergarten, primary and secondary, university) and each The difference in the economic conditions and scale of the school and the investment in security projects are not the same. In general, the amount of investment required for kindergarten security projects ranges from 50,000 to 200,000, primary and secondary schools are 10-50 million, and colleges and universities have 200-500 million, and some colleges and universities even have tens of millions. Taking colleges and universities as an example, if the campus covers an area of ​​3,000-4,000 mu, there are tens of thousands of students and faculty in the school. Generally, there are two universities with more than two campuses, with about 200-300 monitoring points and 80-point warning points. 150 points, burglar alarm network center has 50-80 users. Like this comprehensive type of security project for colleges and universities, the amount of investment required for security systems is approximately 4 million. In 2006, there were 1867 colleges and universities in the country. According to a rough calculation, the higher education system, that is, the security system of higher education institutions, will have a market size of about 7.4 billion yuan.

In addition, the market size of the general education system can not be overlooked. Although the sources of funding for the general education are tight and single, they are all funded by higher education units. However, the products and scale involved are not inferior to the higher education system. The first is the electronic inspector online inspection. System, starting from 2007, the Ministry of Education Examination Center issued documents to all localities, and it is necessary to gradually improve the online inspection system for college entrance examination education examinations throughout the country and build a five-level network system for the national college entrance examination. According to the current market, the average investment for a college entrance exam is between 8,000 and 10,000. Taking Beijing as an example, the total number of examination rooms for the Beijing National College Entrance Examination, the National High School Entrance Examination, the National College Entrance Examination, the National Cheng Kung University Examination, and the Self-Study Examination are about 9,000 classrooms. Henan Province has 8,000 college entrance exams, and Jilin Province has about 7,000 college entrance exams. Therefore, in each province, there are tens of millions of examination and examination systems for college entrance examinations. There are 31 provinces and municipalities in China. Market capacity is nearly 3 billion! Followed by school cards, security alarms, access control, multimedia teaching and so on.

Security companies how to seize the education and security market "Safe campus" construction After the door of the campus video surveillance market, which was originally somewhat quiet, was opened, the education and security surveillance market maintained high-speed development in 2009.

From the aspect of products, many equipment manufacturers have the same feeling: in 2008-09, the competition has become more intense, and an obvious price war has begun. In addition, security products gradually enter the IT market, which means that some types of security products have begun to enter the era of meager profits. In fact, the fierce competition between these products is not because of the smaller market space and the reduction of customers. On the contrary, the campus security industry has been developing rapidly over the past few years, and the market, customers, and demand are increasing. The reason for this is that the homogeneity of the existing security industry is too serious to meet the needs of the education and security market. As a result, the local product market is in excess, and its production R&D capability is far higher than the growth rate of customer demand; while some products have a large market space and customer needs are urgent, only a few companies can provide services. Typical products in this area are hardware video surveillance platform middleware and mature commercial intelligence products.

Currently, the main security forces in the campus security market mainly include the following types:

The first category is the traditional manufacturer of branded security equipment. This category is mostly an early domestic and international first-class video surveillance product brand manufacturers. They started earlier and were good at monitoring equipment or providing industry solutions. However, with the development and changes in the domestic market, such manufacturers are often better than some foreign equipment manufacturers in making use of their product advantages, R&D strengths, and understanding of the education and security industry in digital or network equipment. For example, Tianwei Albert, Hangzhou Haikang, Tianjin Ya'an and other manufacturers, especially the back-end products of the campus security market, such as matrix, DVR, encoders and other such back-end core control equipment, are all occupied by these domestic first-rate monitoring manufacturers. For the front-end camera part, if it is in a relatively funded campus security project, it will involve Sony, Panasonic, and Pyle senior foreign brands. Such companies use their years of technical accumulation in the security industry, can quickly respond to the market surveillance of the campus security, can use their own brands and services, get the recognition of educational customers, and greatly seize the campus security market.

The second category is some IT hardware vendors that do board cards. Most of these manufacturers are domestic and have developed very well in recent years, becoming leaders in the market of cameras, DVRs and other products. At present, cameras, DVRs, in terms of function, price, market share, etc., are domestic manufacturers that have an absolute advantage. However, despite the strong R&D capabilities of DVR vendors' individual devices, the availability of networked devices or the entire solution is relatively weak, mainly due to the lack of platform products that can tie together multiple devices. Such manufacturers use their influence in the local area, as well as low prices and other factors also become part of the campus security market. When it is often due to their own can not meet the educational customer's customized needs, and after-sales service is not timely, imperfect lead to these types of manufacturers to become a passenger within the campus security market.

The third category is some enterprises that started as communication equipment. Most of these enterprises have entered the surveillance market in recent years, but they have caused a big impact on the video surveillance market as soon as they enter the market. These vendors are very good at platform development and are also good at providing complete solutions. However, these manufacturers are more suitable for large-scale programs, and they are relatively less advantageous for small and medium-sized projects and programs. Many current campus video surveillance projects are dozens or hundreds of small and medium-sized projects. Faced with such education clients, large platform vendors have disadvantages in terms of price. In addition, the product structure of such large manufacturers is often universal, they less custom personalized applications, it is difficult for the education and security industry, a variety of subdivided applications. The biggest feature of domestic security equipment manufacturers is the large number of companies, but most of them are small in scale, lacking core technologies and unable to carry out product innovation. This feature has led to unfavorable conditions such as imitation of wind and price war, indicating that the entire industry is still not sound enough. In this case, if we can introduce some companies with core technologies to change the pattern, it will have great benefits for the entire industry.

With the rapid development of the market and the intensified industrial competition, security companies in the future may be divided into two categories: enterprises with core technologies (such as a few companies that provide specialized technologies and products) and enterprises that have customer resources (such as Sub-industry subdivision integrators, or some value-added business developers who are deeply immersed in certain industries. The number of companies in the middle that lack both core technology and core customer resources will be significantly reduced. This will be a benign integration of the resources of an industry and a major trend of development.

The security companies' strategies for different education markets are also different. For the general education and education systems, the funding for security construction is single and small. Therefore, the brand awareness and visibility requirements are low. Therefore, the market competition is fierce. In addition to the need to increase the cost-effectiveness of its own products, current security companies need to increase the service value of their products.

For higher education, the project is relatively large and the source of funding is abundant. Recognition of market brand products is more concerned with mature engineering cases and product features and added value of services. Therefore, security manufacturers should launch their own specialty products and industry solutions for the higher education market, provide customers with one-stop service, create products for the market, and create value through services.

Conclusion In terms of technology, the field of video surveillance has been digitized, networked, and intelligent in 2008 and has been reflected in research and development directions and products. The trend of digitization has become the mainstream in the application of customers; in terms of network applications, from the point of view of the device manufacturer, if the device cannot support the networking function, it is difficult to have a larger market space; the intelligent application of video As early as a few years ago, many companies had suggested that although there were not too many new technologies in the past two years, some of the original technologies that were only at the conceptual stage had gradually become commercialized. Although smart technologies need to be continuously improved as a whole, due to the increasing acceptance of smart technologies by customers today, some suitable smart technologies have been applied.

Although there are still many functions to be improved on smart products as a whole, some smart technologies are already mature and can reach the commercial level. How to turn mature technologies into smart products? This issue is worth exploring. The ideal intelligent product in the future should be intelligent in the whole network, for example, every camera in the network has intelligent functions. Although due to the price and the existing analog cameras and other issues, it is still difficult to achieve full-network intelligence in a short time. It is worthwhile to look forward to the following: to add existing intelligent hardware products to analog cameras, such as video intelligent analysis terminals, so that they can connect analog cameras, output digital signals and intelligent analysis results. This will enable customers to enjoy the benefits of intelligent analytics while protecting their original investments, while also providing great market potential.

In addition, the application of 3G technology is also relatively extensive. Many manufacturers have introduced video surveillance products and solutions based on 3G networks. Although the technology is not yet mature, the impact of this high-bandwidth wireless transmission on video surveillance is very important.