The “money” force of the door and window industry is still huge, and it is the first to develop an overall home

The home industry has always had a lot of projects known as windfall profits. The doors and windows are considered to be the same. Although the market is almost saturated, in the long run, the door and window industry in China still has huge money. Although China's door and window industry is currently experiencing low labor productivity, weak R&D capabilities, and inconspicuous unique advantages, the appearance of similar products and mimicry of operations and vicious competition are more prominent.

The market potential of doors and windows is still huge. According to a rough calculation, China’s annual housing construction area is approximately 1.5 billion to 2 billion square meters. According to the proportion, the area of ​​doors is approximately 10%, and wooden doors account for approximately 2/3. There is a potential market space of 100 million square meters of wooden doors. Experts in the wood industry believe that although there are many problems in the doors and windows industry and the uneven level of the company's level, with the continuous development and improvement of the market, industry-related organizations are fully involved in the introduction of more powerful policies, the market potential of the doors and windows industry Will be highlighted. Of course, if you want to develop and grow in a good situation, companies themselves must also work hard to make preparations. In the face of the reality of competition, the industry will usher in a situation of reshuffling. At this time, all doors and windows companies will also re-examine their own corporate development path, and take the road of specialization and standardization is inevitable.

Doors and windows enterprises first entered the ranks of the overall household Looking at the current doors and windows industry, all companies strive to display a variety of marketing planning methods, the pursuit of high-end brand efficiency. If there is no strong product quality and perfect after-sales service to protect, it will eventually be eliminated by the market, so the doors and windows enterprises still have to lay a good foundation, grasp production and quality. How do you deal with reshuffling and finding the right path for your business?

Standard Wisdom Wood believes that first of all, it is necessary to grasp the customer's consumer psychology, satisfy the customer's needs, dispel the customer's concern for after-sales service, factory production and participation in the full service, more professional home improvement, is a new idea in the industry, The new strategy; and to ensure that the five "unification": the integration of wooden doors, home improvement, furniture materials; overall home color with a unified; high standards, high quality unification; overall home after-sales service uniform; overall home design style.