The "six major" killers that coating brand promotion must know

Let us review together that the pressure of the financial crisis on paint companies was mainly reflected in the price of paint raw materials last week. Starting from the beginning of the year, raw material companies have reduced their high-cost freight caused by rising oil prices to reduce their own pressure, and the price increase has become a raw material company. "Killers", the wave of price increases throughout the year is endless. For coatings companies, the high cost of internal consumption pressure has become a must for all companies in the first half of 2009.

Industrial coatings face the crisis and actively fight

China's industrial coatings have a poor foundation, and there is a huge gap with the international level. In the financial crisis, industrial coatings were greatly affected. In 2009, the country increased its investment in infrastructure and brought the dawn of industrial coatings development. At the same time, we should also see that the technical level of industrial coatings in China still needs to be rapidly improved. In the low-carbon economy in 2009, powder coatings, light-curing coatings, etc. will be used as low-pollution products by national policies and users.

The property market is booming to promote the rapid development of paint companies

Looking at China's property market in 2009, the word “hot” can be used to describe the legendary “myth” in the property market under the stimulation of the country’s home purchase policy. Therefore, it also stimulated the activities of the home improvement paint market. For many domestic construction coatings companies, it is an opportunity to face development. In 2009, domestic paint companies encountered the stage pressure brought by the financial crisis. In the face of pressure, paint companies did not wait, but actively participated in the self-help and development of the company. It is understood that with the joint efforts of national policies and the development of the company itself, in 2009, domestic paint companies such as Meitu, Bardez, Garboli, and Bauhinia all achieved good results.

Rapidly developing Guangdong paint company

Expanding channels to expand distribution

China's architectural coatings companies have had a hard time in 2009. It was observed that in 2009, second-tier coatings companies in China were aggressively developing channels, developing distributors and promoting paint brands. From the news reports, it can often be seen that a company's specialty stores are opened, and the pace of development covers the second- and third-tier cities in China, and even the cities and towns, which can prove the deep foresight of paint companies.

Brand Promotion

It is understood that in 2010 many paint companies will come up with a lot of money to promote the paint brand, through television advertising, online advertising, online activities and other different ways, and vigorously promote paint brands. Nippon Paint, Mei Tushi, San Shu, Garbo, China Resources Coatings, Da Bao Qi, and Bardez were all generous marketing expenses in 2009. In 2010, there will be more "cruel" advertising campaigns.

The wave of brand endorsements in 2009 can be described as “you sing me out on stage”. In 2009, it was a year of rapid growth in the "end-of-course tide" of paint. From 2008, when Tuxedo detonated celebrity endorsement coatings, it triggered many companies to follow up in 2009. Bardez, Taylor's coatings, and Galeries are also looking for. Different celebrity endorsements, it is understood that in recent days, Fan Bingbing, Lu Liangwei, etc. have also signed with paint companies, will be painted in the 2010 paint brand.

Challenges continue in 2010

Experienced in the battle of 2009, the paint companies still face many pressures in 2010. Here, it is recommended that domestic paint companies, whether they are architectural paint companies or industrial paint companies, must first face the actual market and continuously improve their own competitiveness. At the same time, we must see our own deficiencies, such as internal management, R&D investment, etc., that need to learn from foreign companies.

Improve enterprise management level and develop new products

China's paint industry has experienced 60 years of development, and has become a major painter in the world. However, the management level of domestic paint companies is still at a relatively low level, which brings resistance to the development of enterprises. In order to better develop the enterprise, we must improve the level of management, detail the responsibilities of various departments, and avoid the phenomenon of wrangling. The same investment industry without R&D will definitely not create today's glory. In 2009, domestic paint companies invested great efforts in research and development, such as the identification of domestic wind power coatings, the development and utilization of new coating materials, and so on. All proved that the Chinese paint is taking steps to develop.

As a painter, we have reason to believe that the Chinese paint industry will achieve rapid development in 2010. With the support of national policies and with the efforts of all painters, 2010 will still be a year worth looking forward to and challenging. It is also full of passion. Year.