"Eight Big Monsters" in the Derivative Industry of China's Cabinet Industry's Rapid Growth

China's cabinet industry, which has maintained rapid growth, has enjoyed many reputations as the world's largest manufacturing country and the world's largest exporter. China's cabinet industry has therefore enjoyed the huge material results brought by it. This is the pride of the entire industry. However, China's cabinet industry is an industry dominated by the private economy. The late start, weak capital strength, low industrial level and the speed of development are increasingly uncoordinated, resulting in eight major stranges in this industry:

The first blame: China ’s cabinet industry bosses ’average education does not exceed high school, but it has created an annual output value of 600-700 billion yuan. The status of the cabinet industry in the national economy is becoming more and more important year by year, but because the cultural quality of the employees in the entire industry is relatively low, it is called the industry of "artisan upstart".

The second blame: full of temptations and "micro" profitability. The era of low profit in the cabinet industry has arrived. After the financial turmoil, once real estate calms down, the total demand for cabinets will enter a stage of slow growth. Rising raw materials, rising labor costs, soaring channel costs, and soaring export costs are all testing the profitability of the cabinet industry.

The third blame: the entry barrier is not high, but it is not easy to sit on the fortune boat. From the craftsman to the factory, it seems not difficult, as long as it is a little idle, but when money is not a problem and there are other problems, it is an extravagance to want to sit on the fortune. How to differentiate products? How to build a brand? How to channel innovation? How is management scientific and effective?

The fourth blame: production, export, foreign exchange earning, but it is difficult to get the favor of international capital. There are few listings in the cabinet industry, and fewer venture capitalists have entered. Does this industry need capital entry? Obviously not.

Fifth blame: The cabinet industry is most prone to "copying homework". I can't sell you but I copy you, but I don't invest energy in learning advanced brand building strategies.

The sixth strange: marketing channels are single, manufacturers are led by channel vendors, and channel innovation is the weakest of all industries.

Seventh strange: The cabinet owner usually has money to buy Mercedes-Benz BMW, but no money to buy glasses-myopia, lack of social responsibility and ideals; short-sightedness, lack of strategic vision.

The eighth blame: Cabinets are closely related to the lives of residents, but few brands are familiar; the brand awareness and communication level of this industry is surprisingly low, which is extremely disproportionate to its position in the national economy.

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