Xinjiang will become a new landmark for the security market

In recent years, with the tilt of national policies and the tapping of potential market forces, the security market in Xinjiang has gradually become a “sweet spot” for security companies. The establishment of an Xinjiang office and participation in security exhibitions have become the “chips” for enterprises to compete in the Xinjiang market, and security companies have come to Xinjiang. Now that competition has intensified, what changes will this bring to Xinjiang's security market, and where should security companies go?

The “Peacock’s Northwest Flying” has become increasingly popular In recent years, with the development of the country’s western region and the tilt of related policies, the Great Northwest, especially the Xinjiang region, has become a hot spot, and groups of companies have devoted themselves to Xinjiang’s hot land and compose a chapter of struggle. Of course, the security guards are no exception. "Peacock flying northwest" has long been prevalent in the security industry.

“Where there is a demand, there is a market.” Before long ago, Xinjiang had left a shadow of security personnel. In recent years, it has become an upward trend. Many security companies have set up offices in Xinjiang and actively devote themselves to occupying the commanding heights of the Xinjiang market. In the fight. "One is to better seize the market, increase company sales, and secondly, to provide customers with pre-sales, sales, and after-sales services more quickly and easily." Gao Guanghao, head of Fujian Guanlin Xinjiang Office, analyzed the reason for entering the Xinjiang market in this way. According to report, Fujian Guanlin set up an office in Urumqi, the capital of Xinjiang, in the spring of 2007. The U.S. Bell Corporation has been devoting itself to developing the Xinjiang market since 2003. In 2007, it also established an office in Urumqi. Many security companies, such as Grain Technology and Suzhou Keda, have also set up offices to support the Xinjiang market and many security companies have gone to Xinjiang to participate in local security exhibitions. In addition, some security company officials also told reporters that the company is planning to market in Xinjiang, the development of Xinjiang market has been put on the agenda. For a time, all security companies gathered in the northwest, Xinjiang market surging.

One "environment" creates one "market"

Located in the northwestern border of China, Xinjiang is a world-famous country of song and dance, a land of fruits and melons, and a state of gold and jade. Historically, it was an important passage for the ancient Silk Road, and now it has become the second “Eurasian Continental Bridge”. The necessary place is an important link linking the economic exchanges between the Mainland and Central Asia. Foreign trade activities are frequent. At the same time, Xinjiang is a vast territory and is a multi-ethnic province with many countries bordering on it. Therefore, the security issue has always been the primary concern of the governments. Things. In particular, the outbreak of the “July 5” incident last year pushed the demand in the Xinjiang security market to the commanding heights.

Xinjiang's special geographical environment, customs and public sentiment have also formed its unique security market characteristics. First, collective enterprises in Xinjiang dominate and private enterprises are smaller. Foreign companies entering the border development market have a process of adapting to the Mainland. It is basically difficult to open the market in the short term. Second, Xinjiang has a vast territory. The capital, Urumqi, has limited radiation capabilities to the secondary markets of the northern and southern prefectures. The cost of secondary market development in the northern and southern prefectures is relatively high, and there are approximately six months of winter break in Xinjiang. , It has a great impact on market sales, and it cannot complete a complete sales process in the short term. Third, the distance between Xinjiang and the Mainland is relatively long, the logistics cost is high, and the capital turnover is slow. This also constitutes an unfavorable factor in expanding the Xinjiang security market. However, these issues are gradually improving with the support of policies and the rapid development of Xinjiang's infrastructure.

The Fujian Guanlin Gaoguang, which has been active in the Xinjiang market for a long time, has analyzed the characteristics of Xinjiang's security market in a profound and easy way. He said that at present, security companies in Xinjiang are still based on the agency system. The developers in Xinjiang are blindly pursuing two extremes: the best or the lowest. Price. The best means that the price is expensive, but the service may not be in place in time, because the high-end brands do not have a large number of offices in Xinjiang and generally use an agency system, which results in high after-sales service costs and poor timeliness. The lowest-priced product is also an agency system in Xinjiang, and it also competes at the expense of after-sales service. As a result, unfavorable competition in the industry has slowed down the mature development of the Xinjiang market. For building intercom products, the current market in Xinjiang is not very mature, including the selection process and practical application.

With the arrival of real estate enterprises in the Mainland and the outsourcing of enterprises in Xinjiang, the mature selection process and management concept of mainland enterprises will inevitably impact the existing Xinjiang market's behavioral patterns. Cost-effective products will surely be able to achieve rapid development. It will gradually become more rational. Looking at the entire Xinjiang market, the next two to three years will transition to a mature stage, and all types of products in the security field will compete in an open and fair environment.

Ignorance: Half of the sea water is half of flame. The star companies in the Xinjiang market gather and there are a wide range of security products. However, compared with security products such as anti-theft alarm and building intercom, the Xinjiang market is still dominated by security monitoring, especially last year. After the 5′′ incident, security surveillance products became popular quickly and these products were increasingly valued by consumers. The special human and geographical environment has formed the pattern of "Icefire and Two Heavy Heavens" in the Xinjiang market. On the one hand, Xinjiang has low winter temperatures, large wind and sand, high summer temperatures, long sunshine hours, relatively poor climatic conditions, and the quality of security products and engineering services. All of them put forward higher requirements. The “top-level monitoring” that sells poorly in the Mainland has become popular.

On the other hand, analog surveillance has taken a long time in Xinjiang, and the audience has a high degree of recognition. In today's high-definition, smart, and digital trends, the Xinjiang market is still "simulating the world."

According to the reporter, security products with all-weather, high-temperature, low-temperature, and sand-proof functions have a unique advantage in the Xinjiang market. This is an opportunity and a challenge for security companies entering the Xinjiang market. Shao Wei, director of the Northwest Marketing Center of America Bell, told reporters that due to his unfamiliarity with Xinjiang's special geographical environment at the beginning of Xinjiang, there was also a slight setback, and the company’s products could not fully adapt to the changing weather in Xinjiang. The company attaches great importance to the introduction of wind-resistant, sand-resistant and low-temperature resistant products in a matter of months. It has quickly met the changing demands of the market and further consolidated its market position in Xinjiang. According to the statistics of the sales data of U.S. Bell, the smart ball, all-weather infrared cameras with automatic heating and cooling devices, long-distance transmission optical transceivers and high-quality back-storage display platforms are more popular in Xinjiang. In terms of foreign trade, due to the backwardness of the security market in the five countries in Central Asia, the sales of some low-end and mid-range products are considerable.

In addition, due to the high price of digital million HD surveillance on the market, many users are discouraged, and analog surveillance has a high degree of recognition in Xinjiang, which in turn causes a number of high-end brands to settle in Xinjiang at the beginning of the year to suffer from “objection”. Fan Rong, deputy director of the office in Urumqi, said that the company was committed to the promotion of network monitoring at the beginning of the development of the Xinjiang market, but due to the higher cost of network monitoring than general analog monitoring, plus most of the customers' relative recognition of traditional analog monitoring, they initially entered Xinjiang. The market is not as smooth as it has been imagined. At present, this concept has gradually changed, but it will still be a long-term process.

Zhang Yunfeng, manager of Wave Grain Technology, holds the same view. At present, the Xinjiang market is still based on traditional analog security monitoring systems. At the same time, according to Xinjiang’s unique human environment, traditional analog monitoring has been difficult to meet actual needs, with high-definition monitoring. With the popularization of concepts and the development of high-quality, high-quality surveillance products, high-definition surveillance products will have ample room for development in Xinjiang. In the future, the demand for digital high-definition in the Xinjiang market will be greater. This is due to the development of the market, and at the same time, As far as the wave-particle technology of digital million HD industry promoters is concerned, it is a rare historical development opportunity.

Reshuffle in the industry, rushing to find the gold to start to see gold Recently, many security companies held new product launches in Xinjiang or participated in the 2010 Xinjiang Security Exhibition, although there are manufacturers that the number of visitors to the Xinjiang show, the quality did not meet expectations. The number of target customers did not reach the initial target, influence and promotion efforts are not enough, input does not help or help the output is not obvious, but Xinjiang security market will increase in multiples in the last two years, for domestic security vendors, can not help but say It is a new profit growth point and a brand new market strategy. At present, security companies have gone to Wanli to actively participate in the Xinjiang exhibition. The enthusiasm and determination to devote themselves to the Xinjiang market have clearly demonstrated that the importance and broad prospects of the security market in Xinjiang have allowed security companies to “browse” and the security companies have It is a "recklessly compelling horse" and stands ready to fight the industry.

At present, the Xinjiang market is in the stage of “big wave”, and the market in Xinjiang is relatively confusing. Many companies in the market want to win the world with price wars. For example, wave grain technology Zhang Yunfeng said that the current monitoring industry is facing a transition from analog to digital high-definition, The homogenization of analog camera products is serious, and companies fight hard with price wars, which directly causes a large number of low-quality and low-quality products to flood the market. At the same time, most of the customers who use them lack understanding and understanding of monitoring, and have no ability to distinguish between good and bad, which results in The entire security monitoring industry is chaotic.

"Before the mad sand scouring began to see gold," the major companies went to Xinjiang to aggravate the industry competition in the area, and thus promote the industry reshuffle. The chaos of the industry happened to accelerate the pace of large-scale enterprises entering the Xinjiang market, and it had inherent advantages in carrying out business in Xinjiang. Some people predict that the future security market in Xinjiang will be the market for several mainstream brand enterprises. Some small and medium-sized enterprises have weaker endurance capacity and the competitiveness of the product itself. Therefore, it is difficult for SMEs to become the mainstream of the market.

At the same time, the trend of IT, intelligence, and networking in the security market is also becoming increasingly obvious. No one company can provide a total solution. Therefore, the cooperation between security-related companies will also be more and more, the advantages of mainstream manufacturers in this regard. The more obvious it will be.

In response to the new development trend of the security market in Xinjiang, Suzhou Keda Fan Rong stated that the specific needs of security products from different industries are different. Therefore, we focus on the actual needs of different customers to develop a comprehensive system with a wide range of applications. In the future, security There will be a clear competitive advantage in the market. Fujian Guanlin Gaoguang stated that in the security field, intercom products, surveillance products and parking lot products are still the main players in the security market. In terms of services, the agency system will be replaced by most of the manufacturers’ agencies.

Of course, each market cannot be monopolized by one company and will face competition. The Xinjiang market is no exception. If you want to stand out among many manufacturers and become a leader in the Xinjiang market, security companies need to be based on the company’s own advantages and the Xinjiang market. The specificity, rational thinking and dialectic, making reasonable choices and avoidance, do not blindly enter the security market in Xinjiang, and must not become “naked swimmers” who only see who is nude in the tide when they retreat, and “must Efforts to create a competitive brand effect and product innovation development road, while paying attention to the characteristics of the market in Xinjiang, using some correct market development strategies to remedy the situation, we can grasp the context of the market development.” Mei Weibei Shao Wei suggested.

The security market in Xinjiang is no longer distant. Looking at the Chinese security map, according to the law of market development, China's first-tier cities such as Beijing, Shanghai, Shenzhen and other places have relatively matured the security market, and the market potential has been developed. In contrast, second- and third-tier cities in many western provinces, cities and autonomous regions, including Xinjiang, will advance with various infrastructures such as real estate development, and the potential of the security market in these cities will be excavated.

In addition, the tilt of the national policy has also provided a golden opportunity for Xinjiang's security market. In March 2010, the central government held a working meeting in Beijing for the national counterpart to support Xinjiang. In May 2010, the central government approved the establishment of a special economic zone in Kashgar. The establishment of a special economic zone in Kashgar, 19 provinces and municipalities, and large-scale city-building aids to Xinjiang provide good opportunities for development in all areas of the security industry. Under the impact of the mainland's way of thinking and management methods, security companies active in Xinjiang will make new changes based on the development of their own interests and will benefit first.

In 2010, when the country proposed the 10th anniversary of the development of the western region, the country once again proposed a new 10-year target for the development of the western region. The central government's total financial support for Xinjiang is expected to reach 2.1 trillion yuan. Xinjiang is more optimistic about government investment and policy support. Construction throughout Xinjiang and the wind power industry ushered in a climax. With 2.1 trillion yuan, although the security industry is only a small part, it is an indispensable part. No matter whether it is social security or the construction of infrastructure, it is inseparable from security. "If such a large-scale investment and construction security only accounts for one ten thousandth of them, there will also be hundreds of millions of market space," said wave cloud particle Zhang Yunfeng, who is optimistic about the Xinjiang market.

Xinjiang is rich in wind resources, and it has unique advantages in wind power generation. The total installed kilowatts of wind power generation equipment is already at the forefront of the country, and its development prospects are very broad. The policy support will make Xinjiang's wind power industry usher in a climax. On the one hand, it will benefit enterprises that actively participate in the security construction of Guodian and other power generation companies. On the other hand, energy conservation and environmental protection is a trend at the moment. Wind power, solar energy and other new energy sources have long been a source of energy for the security industry. In regions where human resources are sparse and remote from AC power sources, forest fire prevention, border areas, desert oil fields and other wasteland areas are monitored. On the other hand, the use of new energy sources such as landscape lighting is more cost-effective, convenient, and has a bright future. This favorable policy from this perspective will also lead to the development of the security industry in Xinjiang.

Although Xinjiang's security market is currently "Icefire", "simulating é—¯Xinjiang", but security companies have come to Xinjiang, the national policy has been, Xinjiang security market in the spring will be far away?