Expanding domestic sales to become the highlight of Jieyang hardware company

The hardware industry is one of the distinctive industries in Jieyang, and it is the top priority of Jieyang's economic development. For Guangdong Jieyang, a veteran hardware industry base mainly for export, expanding domestic sales has become the highlight of all hardware companies after the financial crisis.

Today's society has entered the era of brand consumption, the brand competition in the hardware industry has also begun. Luo Baihui, secretary-general of the International Model Association, believes that hardware companies should be deeply aware that only the cultivation of brand loyalty of consumers and continuous improvement of the added value of products are the hard truths of corporate development. As a third-tier city in its infancy, Jieyang City is struggling with the momentum of pulling the East. The financial crisis in 2008 directly affected the consumer market of domestic one-to-two cities and forced companies to develop three or four markets. The consumption potential of the local and county markets has been gradually developed, and the prospects for market development have been widely viewed. Nowadays, in the face of turbulent property prices in the first- and second-tier cities and high commodity prices, many companies have intensified efforts to deepen the three or four-tier market. The three-fourth-level market has become a haven for companies in the aftermath of the financial crisis.

Faced with this situation, hardware companies above the scale of Jieyang have also increased their investment in channels this year, actively radiating sales networks to prefecture-level and county-level cities in various provinces and cities to seize market opportunities. Some companies also sent people to in-depth investigations in the three or four levels of the market, combined with the characteristics of the local market, stepped up staking and building resident enterprises.

At a time when domestic and international economies are unstable and market performance is weak, Jieyang hardware companies should rely on the advantages of local industrial clusters. While increasing production investment, they must pay more attention to the development of the market and expansion of storage capacity. Under the guidance of this idea, many hardware companies in Jieyang have now completed the restructuring of production and sales, and the “one-stop” arrangement has become a new advantage for them to expand channels.