Who moved the 'cheese' in the furniture industry

The end of the world in 2012 is a lie of the century under the witness of people all over the world. In 2012, the furniture people "had more joy than six, and more worry", and all kinds of negative news are yours. The two most heard words about the furniture industry in 2012: "cold winter" and "shuffle".

The furniture industry 's rapid growth has never returned. Dealer's worries "Before frowning, but also on my heart"; furniture companies are bankrupt and closed, profits are thin and strong support; furniture furniture industrial parks in various regions are constantly chasing and breaking up the Khan Shenjia County store. Rents are desperately increasing prices, on the one hand, sales are declining, and no one is clean. Is the Chinese furniture store now holding up the next word, or is it "strong Yan Huanxiao secretly worried"? So, the editor can't help but weakly ask Previous sentence "Who is the competitor who moved the 'cheese' in the furniture industry?"

Is it a chain reaction caused by the deteriorating European debt crisis? The downstream industry, which is still a controversial real estate, has been affected? Or is it still the result of the chaotic industry?

Put the frog in a pot filled with boiling water. The boiling water is very hot and the frog will jump up immediately; but if you put the frog in a suitable temperature and make it feel comfortable, and then slowly warm up, the frog although It keeps feeling hot, but it will keep adjusting until it is cooked by the gradually boiling water!

In this experiment, when the frog is directly put into hot water, it will immediately judge the danger signal of the surrounding environment and quickly escape from the danger; but when the frog is in a gradual environment, it feels that there is not much problem. Although the temperature of the water is getting worse, it can be adjusted and used as usual ... As a result, the frog is cooked!

Changes always happen from time to time. Perhaps most people often ignore the subtle changes and problems that occur around Baiji. When the problems really happen, they may not be able to reverse them! Who moved my "cheese", and how do we discover new "cheese"?

The hot "Double Eleven" is over. For furniture companies, in this year of sluggish furniture and difficult growth, this is undoubtedly an unexpected windfall. Presumably, the company itself did not anticipate that the popularity of this "Single Day" must be described as "crazy".

The scenery of e-commerce is not the whole picture of the furniture industry, nor can it be a harbinger of the return of warm current. On the contrary, the prosperity of e-commerce has exposed the high-profile game of channel development in the furniture industry to a considerable extent. Once the success is overwhelming, behind the infinite scenery of e-commerce, who is making sacrifices to pay the bill? Nowadays, many furniture companies are in shock, and there are many companies that are troubled by e-commerce. As a pedagogical model still in the groping stage, how to make a profit on the e-commerce road is actually a question that every furniture company is thinking carefully. As for how e-commerce can coexist peacefully with dealers, it is also a challenge challenging IQ.

Whether furniture e-commerce and furniture dealers are completely incompatible with water and fish mixed products: whether they continue to devour the fruits of original design, and who moved the cheese.


The rate of cake expansion is far less than the growth rate of cake people. The market competition order of the furniture industry has never been regulated. It was easy to earn a potful of furniture in the past. market.

Who is the competitor who moved the "cheese" in the furniture market?

Perhaps, from the entire industry, "cheese" has always been there!

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