How to decorate the design cafe? Cafe decoration points
With the continuous improvement of people's tastes of life, the consumption of coffee, which is imported in China, is increasing day by day. Not only that, but it also makes the petty bourgeoisie become a landscape of urban fashion and elegance. However, this also gives some businessmen some opportunities. Opening a coffee shop has become a priority for many entrepreneurs, and a good coffee shop decoration effect is a key factor in attracting guests to stop. So how to decorate the design cafe? The following decoration home decoration network Xiaobian will bring you the main points of cafe decoration, I hope to provide help to the shopkeepers.
How to decorate the design cafe?
Cafe decoration points 1, coffee shop image design:
Good store design not only beautifies the coffee shop, but more importantly, it gives the consumers a good impression, which aims to attract customers and expand sales. The prerequisite for store design is to grasp the trend of the times. In the appearance of the store, the store head and the store use performance techniques such as color, shape and sound. The more prominent the personality, the easier it is to attract attention.
(1) The design of the store must conform to the characteristics of the coffee shop. The appearance and style should reflect the operating characteristics of the coffee shop.
(2) To meet the "flavors" of the main users.
(3) The decoration of the store should fully consider whether it is coordinated with the original architectural style and the surrounding storefront. Although “individual†is eye-catching, once consumers feel “vulgarâ€, they will lose their trust.
(4) The decoration should be concise, rather "insufficient", not "excessive", it is not appropriate to use excessive line segmentation and color rendering, to avoid any excessive decoration, do not let the user feel "too tired."
(5) The color of the store should be unified and harmonious, and it is not appropriate to use any strong contrast.
(6) The size of the font on the signboard should be appropriate. Excessively rough assembly makes the signboard too crowded, and it is easy to destroy the overall layout. The name of the store can be highlighted by the color of the substrate. The name of the store should be simple and easy to understand. It is easy to remember. It should not be used except for special needs. Wild grass or foreign letters.
Coffee shop decoration points 2, coffee shop atmosphere shaping:
When consumers drink coffee, they not only respond to the physical and substantial appeal of coffee, but also respond to the entire environment, such as services, advertising, impressions, packaging, fun and other incidental factors. . One of the most important factors is the leisure environment. If the scope is narrowed down, it means the atmosphere in the coffee shop, which can influence the decision of consumers to drink coffee. Therefore, the coffee shop operator's performance of the business space, how to skillfully use the space aesthetics, design the ideal coffee environment, and produce emotional effects in improving the customer's drinking rate, which is the meaning of the coffee shop atmosphere. When customers are drinking coffee, they often choose a coffee shop that suits the atmosphere they need. Therefore, when planning a coffee shop atmosphere, the following points must be considered:
(1) First determine who is the customer target;
(2) What are the expectations of the atmosphere of the coffee shop based on their experience in drinking coffee;
(3) Understand which atmospheres can enhance the customer's trust in the coffee shop and cause emotional reactions;
(4) For the atmosphere conceived, it should be compared with the atmosphere of the competition store to analyze the advantages and disadvantages of each other.
Cafe decoration points 3, coffee shop lighting design:
The neon lights of the general store are the best representatives of the light effect. The light of the coffee shop is of course not limited to neon lights. The purpose of the light is first to guide the customers in and to taste the coffee under the appropriate light. Therefore, the total brightness of the light is lower than the surrounding, to show the characteristics of the coffee shop, so that the cafe creates an elegant leisure environment, so that customers can enter the warm cafe through the light. If the light is too dim, it will make the cafe show a dull feeling, which is not conducive to customers to taste coffee. Second, light is used to attract customers' attention to coffee. Therefore, the dark bar, the coffee may look old and mysterious. Coffee products, originally brown, dark, darker coffee, will absorb more light, so if you use a softer fluorescent lamp, the atmosphere of the entire cafe will be comfortable.
Generally, the interior decoration design, the color tone is best to use the bright color, the lighting effect is better, but it is not that the dark background is not good, sometimes for the actual needs, emphasizing the contrast between the light color and the background, and Playing the light on the coffee utensils can make the coffee brand stand out or have a three-dimensional effect. Lighting is purely for lighting or for decoration. In general, light-colored walls, such as white and beige, can reflect a large amount of light, up to 90%; and dark backgrounds, such as dark blue and deep Green, brown, can only reflect 5-10% of light.
Cafe decoration points 4, coffee shop display:
Although the product composition and configuration of the entire coffee shop has been systematically classified and matched, in the performance, if the display display skills are not used, the product is simply placed on the bar, and the coffee vitality cannot be expressed. . It also failed to shape the characteristics of coffee, and the results still did not help. However, the so-called "display display" is not the window display or special location display that we usually refer to. The exhibition display in the coffee shop operation should be all kinds of exhibitions in the lobby. It must include three exhibitions. project:
(1) Supplementary display: The supplementary display is the most extensive part of the display range, and the display space of the entire store is. Since the focus of the display is on sales, the performance of the display should focus on the richness and characterization of the coffee brand.
(2) Display display: Display display refers to the display window of the coffee shop and the display display of specific areas in the bar. Since the display display is a combination of the performance of the key coffee, and at the same time has the effect of inducing the customer, the display must clearly create a theme to attract customers.
(3) Emphasis on display: Emphasize that the display is a display form between the supplementary display and the display display. In order to promote the sales effect in each location, it is necessary to use the space of the wall, the wider passage, the shelf or the space of the bar, A representative coffee display is selected from the coffee and beverages in this location.
The above is how to decorate the design cafe for you? The whole contents of the decoration of the coffee shop, I believe that everyone has a basic understanding of the coffee shop decoration after reading this article, if you want to know more about the decoration consultation, please click to enter the decoration knowledge channel.
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