Security software market is extremely competitive

Although China's security software market has made considerable progress, but in the field of basic software, China's software companies are still difficult to effectively compete with the international giants, in the field of security management applications software, local software companies still have plenty of room. According to Dai Lin, general manager of Tiandi Weiye, China's security industry has entered a period of steady development from a rapid growth stage. The field of industrial application market is constantly expanding, and integration of security systems is a general trend, and software will be the core of the security system. It has strong permeability and can greatly promote technological innovation. To survive and develop in a changing market, companies must grasp the most critical market elements and change with their needs.

At present, there are difficulties in the security software market where piracy, giving, and development are relatively difficult, but the market is still in a prosperous period. Mainly these basic management software and application software in different industries are different, do not understand the security industry can not be targeted to develop a suitable software product. Through comprehensive analysis of the security market, we can come to such a basic judgment: the security industry begins to enter a stage of development that adapts to the needs of users' consumption structure upgrades, and gradually increases the technological content and added value. Therefore, security software will develop toward the industry-leading product trend.

The first is that pirated software has become a barrier to the healthy development of security software. For product-oriented security companies, hundreds of dollars or even hundreds of billions of genuine software is worth more than the one-hundred-plus yuan of products. Therefore, we are more willing to choose a few dollars of pirated software. The proliferation of piracy has severely hampered the development of security software. Similarly, some software companies have been forced to close down or transition without being able to obtain a reasonable profit. This vicious circle has crippled the company's sense of innovation and has seriously undermined the enthusiasm of security software developers. The person in the industry pointed out sharply: The integration of security systems indicates a road for security software industry, but piracy kills the space they survive. Product innovation, software is the soul. Normally, nearly half of the value of security system integration projects comes from software, and now it is difficult for such a market to form a good software environment.

Followed by foreign software giants in the Chinese market staking. In the face of a huge market for the construction of a safe city, foreign software giants have also extended their reach to the domestic market. International software companies such as Microsoft join hands with domestic companies, such as Microsoft and Guangzhou Jinpeng, to form a joint venture company to establish a safe city construction market; H3C, using its own advantages, began to enter the Ping An construction market in 2007 and has won in just two years. More than 100 safe city construction projects. The budding Chinese security software company is not an adversary. It is understood that there are only a few software technology developers in domestic security companies with more than 30 employees. With the increasing rampant piracy and the invasion of foreign software giants, it has become a focus of attention for security software to make use of domestic software to hide its shadow and seek opportunities for growth.