Analysis of current situation and prospect forecast of China's furniture coatings industry market

Furniture coating refers to coating furniture with paint (paint), forming a coating film on the surface, which not only beautifies the furniture but also protects the furniture. Furniture coatings is a broad market and has a long-term vitality. It is a "rookie" with great potential in the coatings industry. However, in order to make a difference in the coatings field and make it bigger and stronger, in addition to overcoming various factors such as market, opportunity, environmental protection, and capital, technological innovation is also one of the bottlenecks for the healthy development of the furniture coatings industry.

Recently, due to the influence of the upstream housing control policy, the building materials industry as a whole has shown a slow development trend, and the market is relatively flat. Looking at the development trend of the building materials market, the furniture coatings industry market is relatively bland. According to Huicong Paint Network, it is not only the furniture industry that affects the development of the furniture coating industry, but also many obstacles to the furniture coatings. So what are the "obstacles" that the furniture coatings industry faces? Today, I will talk with you about the market status, obstacles and forecast of the furniture coatings industry.

Analysis of current situation of furniture coatings

Among furniture coatings, the output change of wood coatings is the most obvious. In 2008, the output of wood coatings in China was about 650,000 tons, accounting for 15% of the total output of coatings (excluding architectural coatings), ranking third in the output of various types of coatings in China (excluding architectural coatings). In 2009, the output of wood coatings in China was about 740,000 tons, accounting for 10% of the total output of coatings (excluding architectural coatings), ranking second in the output of various types of coatings in China. Application areas The coating of wooden furniture can reflect the level of a country's coating industry to a certain extent. As of November 2009, the latest data from the National Bureau of Statistics showed that a total of 1344 coating companies were counted, and the total output of China's coatings was 8,227,359 tons, a year-on-year increase of 7.1%. From January to May 2010, China's paint output reached 3.914 million tons, a year-on-year increase of 25.1%.

On the one hand, with the continuous rise of raw materials in the upstream of coatings, production costs are also constantly increasing, and the relevant national authorities have become more and more stringent on environmental protection, which has made small and medium-sized furniture coatings companies increasingly pressured to operate, and their market share has gradually shrunk . On the other hand, the industry is becoming more and more fierce. Manufacturers have to cut prices in order to obtain orders, forming a vicious circle. The development of the furniture coatings industry to the present has created a situation in which the stronger is stronger and the weaker is weaker. The latest data show that in China's furniture coatings industry, small and medium-sized enterprises account for 80%, but only about 20% of the market share.

"Blocking factors" faced by furniture coatings

Market imbalance-one of the obstacles facing furniture coatings

The furniture coatings industry has been facing the problem of market imbalance. According to Huicong Paint Network, polyurethane coatings are mainly used in furniture coatings, accounting for 55% of the total consumption of wood furniture coatings, nitro paints accounting for 20%, unsaturated polyester coatings accounting for 10%, and ultraviolet curing coatings 9%, less than 6% for single-component waterborne coatings, and less than 1% for acid-curing coatings. Among the 740,000 tons of wood coatings produced in 2009, the proportion of polyurethane coatings was the highest, about 70%, followed by nitro, UV, alkyd, water-based and polyester paints. Obviously the market imbalance is more serious.

Opportunism-the second obstacle to furniture coatings

As we all know, for furniture coatings companies, competition for raw materials, transportation, sales and low prices has been the state of competition between enterprises in recent years. According to Huicong Paint Network, even some companies have played a side-scattering ball on the product name, which has brought extremely bad influence to this industry. However, if furniture coating companies want to survive, they have to gamble and have to earn money. This means that as long as the product line needs, these furniture coating companies will find ways to produce, and they will not miss any chance.

Conservative thinking-the third obstacle to furniture coatings

The ideology of most furniture coating companies is still very conservative, which is undoubtedly the biggest misunderstanding for the development of their industry. The old ideas are mainly reflected in land, capital, technology, raw materials, talents, equipment, market and other aspects. Therefore, in the market competition environment, the stable development period of enterprises is getting shorter and shorter, the market is changing more and more, and the pressure is facing greater. In particular, the sales model of furniture coatings in second- and third-tier cities is too old, and it is not that simple to do well.

Environmental protection bottleneck——Fourth obstacles to furniture coatings

The holding of the Copenhagen Conference in 2009 made "low carbon" a topic of common concern for all walks of life. The furniture coatings industry is no exception. The main bottleneck in the environmental protection bottleneck of furniture coatings is the technical bottleneck. Taking the detection data of VOC content and formaldehyde emission in furniture coatings as an example, the current detection standards for VOC content and formaldehyde content in China are both 20g / L, while the foreign detection standards reach 0g / L, which can be seen from these two data China's furniture coatings environmental protection industry needs to be improved.

Fracture of funds-the fifth obstacle to furniture coatings

Furniture coatings companies have always faced the problem of broken funds. A painter said: "Now the business is difficult to do, furniture manufacturers always have to bet your money, ranging from March to half a year before you remittance. You can also pay without money, two dollars per barrel. Are you willing? This is cutting blood. Furniture companies are firmly holding the throat of the furniture coating industry. Our capital turnover is getting slower and slower. If you encounter an accident such as a fire in some furniture manufacturers, do n’t want to pay money. It is true that this seems to have given some paint companies a chance to "eat big fish to eat small fish". Small and medium-sized furniture paint companies' living space is getting smaller and smaller. "In fact, in the competition between enterprises, capital problems are not common.

To sum up, although the furniture coatings market is still facing the above-mentioned "blocking factors", the market is still favored by most people in the industry. Some industry experts even called for the government to set a high standard threshold for the paint industry in terms of environmental protection, so as to encourage furniture and paint companies to cut off the rough and complete business pattern and embark on a refined path to avoid homogeneous competition.

Furniture coatings industry market forecast for the second half of 2010

At present, there are so many types of products in the furniture market, and it can be said that chaotic flowers are gradually becoming attractive. As an upstream furniture industry, no matter how the policy changes, the demand is rigid. Of course, in the long run, the future market space of the furniture coatings industry still has great potential. Only by adopting advanced technology to transform the traditional furniture coating industry, speed up the adjustment of the internal structure of the furniture coating industry, promote industrial upgrading, and increase the added value of products, the market development space of the furniture coating industry will be greater. Relying on design innovation and technological innovation to improve the competitiveness of the furniture coatings industry, increasing the proportion of high-end products is the only way out. Looking at the development of the upstream furniture market, the market for the furniture coatings industry will likely intensify in the second half of the year. In the tide of the market economy, only those companies that are able to survive can stay, and those that cannot adapt will be eliminated. The author predicts that if most companies can survive this year, next year will usher in a spring season. Overall, the author is still optimistic about the development trend of furniture coatings in the second half of the year.

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