Consumers in furniture market package promotion should choose rationally
"Package" is cheap but not for everyone
"A set of 80 square meters of house, the 16 pieces of furniture used in the whole house are only for 19789 yuan." I just walked into a furniture brand store, I heard the shop guide positively recommend a furniture "package" to a consumer. "If any piece of furniture is unsatisfactory, the company can also customize it for you, and add a small fee." The shopping guide introduced in detail. However, the author found that this consumer does not seem to care about this.
Now many merchants have launched similar furniture "packages", ranging from four or five pieces to more than 20 pieces, and the price is not high. The author interviewed 20 consumers at random, 16 of them said that they would not consider buying a "package", and the other 4 said they would make a decision based on the contents of the "package". Consumer Ms. Xie told the author that the complete set of furniture for her master bedroom bought a "package" including a double bed and double mattress, two bedside tables, and a wardrobe. "The price is quite cost-effective, but there is an additional wardrobe." Ms. Xie said that there is a cloakroom in the bedroom, so no wardrobe is needed, but if you only buy a single piece of furniture, it is better to spend more than 6,000 yuan to buy a five-piece bedroom furniture. In desperation, Ms. Xie had to put the wardrobe in the outside room.
"Package" is difficult to meet consumer demand
Usually the furniture "package" stipulates the number of furniture in the "package", the price of buying the "package" is much cheaper than the price of buying a single piece of furniture. But even so, consumers are still indifferent.
"Some consumers only like a few pieces of furniture in the" package ", so even if the" package "is cheaper, they will not buy it." Li Qiaoling, sales manager of Shengbang Furniture, admitted that the furniture "package" has been introduced, but the sales are not ideal. In this regard, Zhu Changling, chairman of the China Furniture Association, told the author that although the "package" has a price advantage, it limits the choice of consumers. In addition, the author also learned in the interview that if consumers are not satisfied with the size or color of the furniture in the "package", they will need additional customization, but once customized, it means more money.
For example, in some packages, the bed is 1.5 meters, and the wardrobe is a four-door wardrobe. Consumers want 1.8-meter beds and five-door wardrobes. At this time, consumers can only change the size or endure pain. "Li Qiaoling said that the percentage of consumers who really buy a full set of furniture is very limited."
Consumers should be more rational about "packages"
For consumers, it is a good thing to spend less money on more things, but the furniture in the "package" does not necessarily meet the needs of all families. In this regard, Zhu Changling said that the furniture "package" is too large and complete, eventually leading some consumers to buy some furniture that puts a burden on the space for the sake of cheapness. He reminded consumers that they should fully consider the practical issues such as whether they need it at home, whether the size is appropriate, and whether the style is coordinated before placing orders.
At the same time, behind the cheap price is not necessarily the real benefits. In this regard, Yang Hongcan, secretary general of the China Consumer Association, reminded that in the face of strong sales promotion by the merchants, consumers must remain rational and choose products that suit them, and do not blindly follow the trend and blindly consume Don't just impulse spending on prizes, gifts, etc.
In addition, some people suggested that merchants should pay more attention to flexibility and pertinence while making the price favorable, so that the furniture in the "package" becomes an organic whole, not only each piece is cheap, but also each piece practical.
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