"Civil war" forces better furniture
People in the industry all know that North and South furniture have their own advantages and problems. For example, Northern Furniture pays more attention to brand building. On the one hand, the design is improving, and on the one hand, the environmental standards are being upgraded. For Beijing furniture brands, in recent years, they have paid great attention to the expansion of the outward market, and rely on the strong Beijing style natural furniture culture win. In the past two years, Southern Furniture has also accelerated the speed of "entering Beijing" and created the model of "Guangdong Furniture Beijing Headquarters Base", which allows Beijing's broad-minded and demanding multicultural consumers to appreciate the exquisiteness and exquisiteness of Southern Furniture.
Export to open up new markets, domestic sales to participate in optimized competition
At the same time, the respective problems of North and South furniture still exist. Although northern furniture companies generally have a "high starting point and broad knowledge", progress in product innovation and design is still slow. Although some brands have embarked on the original road, there are still some famous brand companies that have not come out of plagiarism.
At the same time, most companies in the South have experience in producing and processing foreign brands, so they have certain aesthetic standards and manufacturing standards. However, due to the lack of research on domestic consumer tastes, the export-to-domestic business has come to the original processing companies. Say, it is not easy to do, how to transform is their problem.
Not inferior to "foreign goods" design and environmental protection need to be improved
Speaker: Zhu Changling, Vice Chairman of China Furniture Association
Today, compared with the quality of furniture "foreign goods", Chinese products are in no way inferior, and they are admired by many foreign buyers in terms of abundant raw materials, product serialization and strong functionality. Judging from the Shanghai Furniture Fair that just concluded, this year's overseas professional buyers increased by 59.6% year-on-year, fully reflecting the efforts of the Chinese furniture industry.
Behind the brilliant display reveals the overall strength of domestic furniture
The attractive booth layout, brand-new independent product design, and the smiling face of the staff, when we thought that the "beautiful scene" seen at the exhibition site represented the current status of the Chinese furniture industry, it was too one-sided. In the past two years, the price of raw materials, labor shortage, fierce domestic competition and the obstruction of the export market have caused many domestic furniture companies not to live well.
However, furniture companies still have the ability to shine. Civil furniture gradually puts aside its reputation as a "replicator" and increases the proportion of original designs in the entire product line; upholstered furniture takes the "conceptualization" of the past into reality, and the materials, structure and Hardware have their own advantages; At the same time as environmental protection, it slowly incorporates more powerful functions and high technology into the product; and the home accessories circle also enlarges the oriental elements, allowing more "national flavor" to lead the market.
Innovation will usher in more praise not satisfied with the furniture manufacturing power
The economic crisis has not had a fatal impact on the Chinese furniture industry, but it does not indicate that Chinese furniture brands can breathe a sigh of relief. How to get through the “stable adjustment period†in which the development of the furniture industry slows down is the key. With the continuous tempering of domestic brands in the domestic and international markets, with the growth of independent research and development capabilities and the upgrade of service quality, the center of furniture innovation and design will also be transferred to China. The Chinese furniture industry has used their housekeeping skills one after another
In the past, people watched furniture fairs heading to Milan, Paris and Frankfurt. In the future, the eyes of the global furniture industry will turn to China. Because, on the basis of a large manufacturing country, the rise of Chinese design and the degree of activity in the Chinese market determine that the core of future furniture exhibitions will also be in China.
Global Good Furniture actively participated in the 16th China International Furniture Fair this year, which faithfully reflects the continuous progress of the Chinese furniture industry and the fact that international brands are optimistic about the Chinese market. On this stage of domestic and international furniture display, Chinese brands have moved from elementary to mature, and international brands have changed from wait-and-see to enthusiastic.
Chinese home furnishing industry will achieve the best "World Expo" in the world
Speaker: Wang Mingliang, Executive Director of Shanghai Bohua Exhibition Co., Ltd.
The prosperity of the furniture exhibition, the popularity and reputation of the participating furniture brands reflect the furniture manufacturing and design level of a country from one side. The furniture exhibition is like the "World Expo". Furniture is an important carrier of lifestyle and culture.
The exhibition has become a battlefield for furniture competition. It can be seen that China's well-known furniture brands have come up with their own housekeeping skills. With the transformation of Chinese furniture companies, in addition to the competition for overseas orders, participating furniture companies will also attract domestic furniture agents and distributors. .
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