Three reasons why cabinets are installed as complaints

The overall cabinet companies occupy an increasingly important position in the home industry. Although the overall cabinet industry started relatively late, its accumulating momentum has increasingly influenced the development trend of the entire home industry. It is not feasible for cabinet companies to develop their products or brands. Today's consumers are increasingly looking after after-sales services. In the cabinet industry, installation services have become a major focus of after-sales service. If you can not provide professional and complete installation and after-sales service, this will become a major bottleneck in the development of the cabinet industry. It affects not only the brand image of a single company, but also the entire industry will be criticized by consumers.

Cabinet enterprise installation difficult to appear third-party services

The whole cabinet is not an easy product. Most consumers buy the whole cabinet at least for a few years. The trouble caused by the quality of the cabinet is not only the communication cost, but also the need to move the cabinet when a consensus is reached. Fees setbacks. It can even be said that the deeper the consumer grudges, the more significance the cabinet means to him, so that for the home appliance, the significance of the cabinet may be more than other furniture, such as beds, wardrobes, tables and chairs and other products, and we How many of these cabinets can realize this? What is the grade and status of our actual value and price?

Cabinets installed into complaints, there are three reasons

According to survey data from the China Consumers Association and China Cabinet Network, 47% of cabinet product complaints are due to installation problems. Why did this happen? There are three reasons: First, some manufacturers do not pay enough attention to installing after-sales service, this is a concept problem; Second, attention is attached to the training of the installation team is not professional, low wages are difficult to recruit, personnel are unstable, this is a capacity problem; Third, the corporate channels are not perfect. Remote areas can only temporarily hire “guerrillas” to serve. The professionalism and dedication of the “guerrillas” are not guaranteed. Pavement services for many companies in first-tier cities often rely on “guerrillas”. This is a model problem.

Faced with such installation services, many home buyers would rather reinstall the kitchen appliances themselves, which would have a great influence on the reputation of the second-tier sales of cabinet companies. In fact, cabinet companies are unwilling to do so. In China, the annual production and sales volume of cabinets gradually increases. According to the inaccurate statistics of the cabinet industry of the China Forest Products Industry Association, which has a certain scale in China, the production and sales volume of cabinets in China is increased by 35% each year, and there are huge business opportunities. Such a large number of installation markets, if not professional services, have not only damaged the reputation of the industry, but also missed opportunities for industrial upgrading.

To better serve consumers, third party services should be born

The cabinet installation cost will generally be counted in the overall price of the cabinet, ranging from several tens of yuan per meter to 100 yuan; or according to the cabinet price, generally about 350 cabinets, about 700 cabinets, the initial calculation is several hundred million Market. If you add accessories sales and maintenance services, this market will be even bigger, and it can even fizzle out from the cabinet industry to a new industry. Is there a possibility that domestic third-party installation service agencies have emerged to accept this historical mission?

Third-party services are actually nothing new and have long been popular in the IT industry. With the continuous improvement of China's market economy and the gradual breakdown of the industry, third-party services are rapidly developing. The third-party service is provided by a professional service provider independently provided by a third party to provide a series of professional procedures for the customer. This process defines the responsibilities between supply and demand in the form of a contract.

The third-party service was first used in the logistics and transportation industry to form a third-party logistics. It was first used by the property management industry and the IT industry to imitate the use of the third-party service, and was later accepted by all walks of life. In the process of continuous subdivision and expansion of industrial value chains, more third-party service formats are emerging, such as accounting outsourcing, customer service outsourcing, human resource management outsourcing, market research outsourcing, data management outsourcing, software outsourcing, etc. All services other than the core business of the company can be provided by third parties to provide professional services, and the prospects for third-party services are unlimited.

Cupboard companies use third-party services, will bring the commanding heights of service

For the cabinet business community and the entire economic society, the emergence and development of third-party services are of great significance. As for the cabinet business community, it has saved service costs and improved the quality of service. At the same time, it has provided new business models for companies engaged in the service industry, attracted more enterprises to participate in the intermediary service industry, and promoted the new development of the tertiary industry. More importantly, for the entire economy and society, third-party services are the result of continuous subdivision of the industrial value chain and the continuous deepening of the market economic system. The vigorous development of third-party services means that the establishment of a market economy system has improved and the market structure has been optimized.

For the cabinet industry, third-party installation services are of great significance. First, it relieves the burden on cabinet companies and allows them to focus on brand building. From the point of view of the entire industry, it is unrealistic for each company to set up a professional installation team, and there are too few installation workers or live instability. There is also the problem of waste of resources for repeated construction. Second, it can help solve the “line of cabinet network sales”. The problem of difficult coordination on the line. Without installation, cabinet network sales will fly. Third, it will change the cabinet industry. Currently, the cabinets are semi-finished products. If the installation services are independent of cabinet production and sales, the cabinets can complete the leap of standardized product forms. The cabinets can be sold online like mobile computers. Consumers also have a lot of concerns when choosing cabinets. The concept of cabinets has changed, and the promotion concepts and techniques of manufacturers will change accordingly, which will expand the market capacity of the cabinets in a large scale.