Analysis of Development Trend of Coatings Industry in 2013

First, the recent industry trends in the paint industry 1, anti-corrosion coatings have been widely used. Although the paint market experienced major fluctuations in the consumer market and continued high raw material prices in 2012, the Chinese paint industry has maintained its strong vitality. In 2012, the construction of state-owned housing was continued and the state attached great importance to infrastructure such as industry. Anti-corrosion coatings were widely used in the fields of petroleum industry, heavy machinery, urban infrastructure, and pipeline construction. In 2010, the output reached approximately 650,000 tons, and reached 2011. Nearly 800,000 tons, an increase of more than 20%. In recent years, Changjiang Coatings has adhered to the corporate culture of "Prosperity through Science and Technology, People-Oriented, Industry-based, and Prosperous", and the company's vision of "Building a 100-year-old Coatings Enterprise". It has led the transformation through science and technology, driven development through innovation, and firmly embraces technological coatings, The road to sustainable development of high-end coatings and green coatings has achieved achievements in many aspects such as product development, team building, and strength enhancement. Low-carbon, high-performance paint products accounted for more than 35%, high-tech products accounted for 65%. Yangtze River Coatings' single-component chlorosulfonated polyethylene anti-corrosion coating and its preparation method have obtained national invention patents.

2. With the continuous advancement of urbanization, the overall planning for urban and rural development will increase investment in rural infrastructure construction, and the demand for architectural coatings will increase by a certain percentage. Chen Huiting, Managing Director of Guangdong Huilong Paint Co., Ltd., said in the report of the 2013 Huilong Paint Outstanding Distributor Representative Conference: “In 2012, investment in the real estate industry still maintained a growth rate of more than 2 times GDP, indicating that the industry is still highly active. In 2012, the real estate industry stabilized and recovered during the shock, and sales area and sales volume hit new highs.In a comprehensive view, bundling industrialization, agricultural modernization, and informatization with urbanization has become China's promotion of more quality in the future. The basic national policy of urbanization According to the current plans of the central government and provinces, in the next 10 years, governments at all levels will invest nearly 40 trillion yuan in the construction of a new type of urbanization, of which the largest one is the real estate and other infrastructure construction, for the development of the real estate industry. Especially in the third and fourth tier cities, this is the real spring. The spring of the real estate industry also means the spring of the paint industry. Especially for Huilong Coatings, we mainly focus on three- and four-tier cities, and it is rare. Opportunity, what we need to do is to build our own moat and gain leading advantages in regional or professional fields, such as wooden doors. Even the furniture paint. "Suzhong Jun Yu Sanxia chairman and general manager, said the company has set up subsidiaries architectural coatings. The goal is to meet the huge market demand for architectural paint products created in public rental housing and new urban construction. Jiangsu (Nanjing) Changjiang Coating Co., Ltd., which has been focusing on the development of industrial coatings, has begun to accelerate its advancement into the civilian market. The chairman of the company, Zhang Weizhong, believes that they have obvious advantages. The concept of high environmental protection and health, leading technology, advanced production equipment, and the meticulous and meticulous quality that the Yangtze River people have consistently strive for, are rapidly stimulating the civil market of the Yangtze River lacquer.

3. The results of the survey showed that in the new products recently introduced by paint companies, wall paint accounted for almost half of all new paint products. The theme of wall paint is health and environmental protection. The functions of the products are mainly focused on thermal insulation, antibacterial, and decoration. etc. Lin Xuanyi, a well-known coating expert in the industry, said: “The market of traditional latex paint and flat coating has further shrunk. On the contrary, due to the simple market demand, low cost, and texture effect, real stone paint has a strong growth potential. 2012 China Coatings The 11.79% increase in the output of this product is due to a large proportion of real stone paints. Real stone paint is expected to become a new growth point for the architectural coatings industry, especially in the field of exterior paints." The energy-saving board has enabled a new type of exterior wall decoration material to rapidly sweep the market, setting off a new trend in the integration of thermal insulation and decoration in the industry, creating a new era of energy saving and environmental protection, and its unique coating technology and installation technology have reached the top level; The real stone lacquer king of R&D has developed the highest standard of real stone paint, and the revolutionary technological breakthroughs such as “Fluorine-silicon mesh shield” technology and continuous mixing technology pioneered by the real stone lacquer king have reached an unprecedented height and have effectively promoted the industry. progress.

4. Guangdong Province has already formulated in the 'Twelfth Five-Year Plan' until 2015, Guangdong Waterborne Coatings will account for 40%-50% of the total output of Guangdong Coatings. Water-based coatings and other environmental technologies will surely become the mainstream of the coatings industry. On August 17, 2012, the "Waterborne two-component matt clear finish HTM103" developed by Carpoly Chemical Group Co., Ltd. and South China University of Technology was awarded the "2012 State Key New Product Plan" by the Ministry of Science and Technology. The project will explore the regulation mechanism and evolution law of coating film performance, build an annual production capacity of 3,000 tons of production lines, break the monopoly of waterborne two-component coatings, and China's long-term reliance on imports, so that China's high-performance industrial coatings will be realized by “China processing”. Change to "Made in China". Wei Xuefeng, chief engineer of Three Gorges Paint Co., Ltd., introduced the successful development of the product, and the water emulsification technology used to produce the paint was the latest technology of the Three Gorges paint. The good lacquer used the water emulsion technology to harmonize the volatile organic solvent in the paint. The content was reduced from the original 500g/L to 250g/L, greatly reducing the demand for organic solvents. The new process uses plastic bottles with water emulsion technology and special water as raw materials. The cost of paint production is reduced by approximately 20% compared to traditional processes. “Wei Xuefeng said that the Three Gorges paint will use the Chongqing Enterprise Technology Center and the Chongqing Anticorrosion Coating Engineering Center as a platform to strengthen the integration of “production, learning, and research” and focus on “adopting new materials, new technologies, and new processes to carry out technologies for current products.” "Restructuring and industrial upgrading" and "research and development of energy-saving environmental protection, low pollution, high-performance new products," the two main lines of research and development.

Second, countermeasures and recommendations 1. Focus on technological innovation, through the development of high-tech products, actively expand the market, product structure to diversify. High-performance coatings are the goals that all industrial developed countries in the world have strived to develop and compete fiercely. This includes high decorative paints, high anti-corrosive paints, high weather resistant paints, and the like. On the one hand, such coatings can save paint, increase the service life of the coated products and improve their performance. On the other hand, it can also enhance the competitive advantage of coated products in the market. The transformation of traditional home improvement paint companies into new paint companies is a simple way out. Because it can simultaneously achieve the requirements of enterprise product differentiation and market differentiation; and from the current industry background, the new coating market is in the rising period, can bring the company the most desired profit.

2. With the country’s emphasis on green buildings and the promotion of new urban construction, the demand for architectural coatings has also increased. The development of urbanization will bring development opportunities to coating companies. Enterprises should rely on their own advantages to ensure that they adapt to changes in market demand and achieve a steady increase in output and output value.

3. In 2011, the Ministry of Industry and Information Technology promulgated the "clean production factory" requirements for solvent-based paint companies to implement the production of pipeline sealing production technology, which further tightened the development restrictions of existing oil paint manufacturers. Vigorously developing water-based paints and orderly restricting the production of oil-based paints have become the common development goals of the Guangdong Tu Xie Co. and various paint companies.