CNC machine tools "improve quality and create a brand"

On April 20th, the 7th China CNC Machine Tool Exhibition, which lasted for 5 days, came to an end. At the exhibition, Shenyang Machine Tool Group launched 20 sets of intelligent and customized products with international standards. This is a positive attempt by domestic CNC machine tools to move into the mid- to high-end market and key areas. China is the world's largest consumer and importer of machine tools. In 2011, China's machine tool industry completed a total industrial output value of more than 740 billion yuan, an increase of 32.5%. However, the scale is not equal to the quality. The domestic CNC machine tools that continue to grow in the “quantity” have encountered the bottleneck of “quality” – the lack of market share in the middle and high-end market, the overall brand image to be improved, etc., have caused great concern in the industry. The competition in the middle and high-end market is fierce. From the development of China's machine tool industry, the proportion of self-produced CNC machine tools, especially medium and high-end CNC machine tools, is seriously low. Compared with developed countries, the gap is obvious. According to the statistics of China Machine Tool Industry Association, it was held recently in Nanjing. At the 7th China CNC Machine Tool Exhibition, there were more than 150 well-known foreign exhibitors, which was doubled from the previous session. This shows that the entry phenomenon of international machine tool enterprises attracted by the huge domestic market has been accelerating. In 2011, the import growth rate of metal processing machine tools reached 40.6%, which was much higher than the growth rate of domestic metal processing machine tools by 26%. Imports from Germany and Japan accounted for two-thirds of the total, pushing up the average unit price of metalworking machine tools by 33.2% year-on-year. Affected by high import pressures, the domestic market share of domestic metal processing machine tools was 66.1%, down 0.8% from the previous year. This aspect shows that the upgrading of the domestic market demand structure is accelerating, and the demand for users in the medium and high-end market has increased significantly. On the other hand, it reflects that the domestically produced mid-to-high-end products still cannot meet the market in terms of technology level, industrialization, market adaptability, and overall service. demand. From the development of China's machine tool industry, the proportion of self-produced CNC machine tools, especially medium and high-end CNC machine tools, is seriously low. From January to August 2011, the average CNC production rate of China's machine tool industry was 30.94%, a year-on-year increase of 2.9%. However, compared with the level of CNC machine rate of 70% in some developed countries, the gap is obvious. In this regard, Wu Bolin, executive vice president of the China Machine Tool Industry Association, said that compared with the international advanced level, there is still a big gap in the processing precision, reliability, efficiency, automation, intelligence and environmental protection of Chinese machine tools. At present, enterprises must grasp the market demand opportunities, adjust the product structure as soon as possible, and seize the middle and high-end products market. The key areas need to be expanded to truly enter the important fields of aerospace, shipbuilding, etc. There are still many difficulties in domestic CNC machine tools. The difficulty of product engineering application is very difficult. In recent years, with the domestic mid-range CNC machine tools being put on the market in batches, some high-end CNC machine tools The product began to enter the core manufacturing field of key industries and was initially applied. At the high-level forum of the CNC machine tool exhibition, Tang Limin, director of the CNC Factory of Chengdu Aircraft Industry (Group) Co., Ltd., said, "In the five domestic CNC machine tools used by Chengfei, there are 4 units with an average utilization rate of 85.7. %. The equipment utilization rate of similar imported machine tools is 89.5%, and domestic equipment is basically close to the level of foreign equivalent equipment.” Also as the user of domestic CNC machine tools, Chen Guilin, chief technician of Xi’an Aerodynamics Co., Ltd. said that the domestic CNC machine tools are currently The main problem is that the design and innovation capabilities are insufficient, the response speed is slow, and there is no serialization and high maturity of the numerical control system. The quality of the accessories needs to be improved, and the overall service awareness is weak. According to the special plan for high-end CNC machine tools and basic manufacturing equipment, by 2020, about 80% of the high-end CNC machine tools and basic manufacturing equipment required for aerospace, shipbuilding, automobile and power generation equipment manufacturing will be based in China, which requires the industry to work hard. Focused on the key downstream industry markets such as automobiles, machinery manufacturing, and military industry. Experts suggest that the machine tool industry should develop mid- to high-end market segments during the “Twelfth Five-Year Plan” period, focusing on the product and process requirements of high-end customers and large customers, tailored to meet the needs of customers, and provide personalized services. At the same time, it is necessary to closely follow the development of strategic emerging industries and provide them with advanced and applicable machine tool tools and equipment. The overall brand needs to improve product quality is hard power, and the service is soft power, the brand is both indispensable, providing solutions is an important part of China's machine tool industry upgrade. China's machine tool industry has made great progress, but because of high-end Due to the lack of CNC system and insufficient overall solution capability, there has been a lack of high-end brands that are well-known. Chen Huiren, deputy secretary-general of the China Machine Tool Industry Association, said that the important sign of transformation and upgrading and brand promotion is the ability to serve high-end market segments. This market not only has distinctive demand characteristics, but also requires the ability to provide comprehensive solutions. The machine tool industry has to transform itself from the role of the product provider to the user's craftsman. At this exhibition, the reporter saw that many machine tool companies have made a lot of efforts in building brands. For the first time, Shenyang Machine Tool Group took the CNC machine tool with the self-developed Feiyang CNC system, and created a negotiation area with nearly half of the booth center, which conveyed the customer-centered marketing concept. Guan Xiyou, chairman of Shenyang Machine Tool Group, revealed that this year will further increase investment in core technology research and development and marketing market, and accelerate the transition from traditional machine manufacturers to industrial service providers. Shanghai Sanyi Precision Machinery Co., Ltd., which entered the machine tool industry in 2009, launched the 6S (full machine sales, spare parts supply, after-sales service, information feedback, product display, professional training) service model. Liu Jianrong, general manager of the company, said that in the next few years, Sany 6S stores will be located in 26 provinces. Experts in the industry pointed out that product quality is hard power, while service reflects the soft power of the enterprise. The brand is both indispensable. Providing solutions is an important part of the upgrading of China's machine tool industry, and is an inevitable requirement of the times and technological progress. .

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