Astronomical Wuliangye gold packaging

Recently, there are media reports that: Wuliangye produced "Panama Gold Award Wuliangye", each bottle priced at up to 298,000 yuan, it is understood that this Lotus Wuliangye base and cover are made of 24K thousand gold, this kind of pure gold packaging, in the end Is it selling or selling gold? Hardware companies should be alert to the emergence of excessive packaging, do not "look at the face but lost in Zizi", unable to grasp the key, and ultimately suffer from it.

The gold packaging cares for this and misses him. The author has learned that this lotus base and head cover of Wuliangye are made of 24K thousand gold, the net content is 500 ml, the alcoholicity is 60 degrees, 90 years old, limited sales. According to the price of more than 400 yuan per gram of gold for gold, this "golden wine" is worth more than 7.2 million yuan.

After the news of astronomical Wuliangye was heard, it received widespread attention from consumers. People are more focused on gold, and no one knows what the value of wine is. Moreover, such high-priced wines may sometimes become breeding grounds for enthusiasm. The pursuit of luxury goods is endless. Such a luxury product, even if its value is not high, will make some people flock to it. Can only be misconceived and missed. It neither achieves the purpose of propagating the product but is vulnerable to illness. Just like the high price of mooncakes during Mid-Autumn Festival each year, there will be no good end.

"Fast-food" packaging is more suitable for the hardware industry. In fact, people who go to the hardware market will find that in the hardware market it is difficult to find a situation similar to "high-price" packaging, mainly determined by the characteristics of the product itself, it is not suitable Doing so special packaging, products are too large and so on are all reasons.

But here, I still want to remind the hardware companies: Do not reluctantly do the kind of "all face lost the child" thing, and finally only self-defeating, but not conducive to corporate development and progress. For a company, the biggest honor is that products are widely recognized by consumers and face is also given by consumers. The most important thing for enterprises is to develop advanced products and ensure product quality. Products are the edge to expand the market.

So, what kind of packaging for the hardware industry? "Fast-food" packaging is suitable for most products in the hardware industry, of course, if you want to take the high-end boutique companies, appropriate exquisite packaging is also essential, but in general, "fast-food" packaging can meet the needs of the .