According to the relevant survey data, although the long-term low-level competition and price war in China's furniture market has become the consumption status of the entire furniture market, with the change of the increasingly mature consumer concept of today's consumers, it is quietly happening. Change. With the concept of “healthy and environmentally friendly†furniture consumption, people gradually gain a lot of professional knowledge brought by consumers. The consumer’s awareness of consumption is also understood by the knowledge of furniture and low price. Consumer-oriented, passively accepting the consumption situation of the business, turned into quality first, price reference, prepared, targeted, and recruited; consumer's professional knowledge is rich, making the business stunned, overwhelmed, difficult to parry . Many businesses with internal and external problems have to sigh that consumers are too difficult to deal with. In this situation, the quality of the product itself has become the main bargaining chip in the market competition, and it also indicates the arrival of a new era in the furniture market.
“Zero Formaldehyde†has great commercial value. In the future, the home furnishing industry is the world's recognized potential carcinogen. It is listed as a highly toxic chemical in the country and will strongly stimulate the eyes, skin, respiratory mucosa, etc., which often cause drowsiness and weakness. , chest tightness, mental paralysis and allergies, etc., will eventually cause abnormal immune function, liver damage and nerve central system are affected, leading to fetal malformations, leukemia, chronic respiratory diseases, female menstrual disorders, acute depression, nasopharyngeal cancer, etc. Diseases and formaldehyde pollution caused by furniture are an unavoidable problem in the process of home decoration, and have always been the focus of attention in home consumption. In the home decoration, wood-based panels and their products, adhesives, interior wall coatings, wood furniture, wallpaper, wall coverings, 107 glue for ash, 804 glue for plywood and floor, inferior all-purpose glue, foam, It is possible that formaldehyde is present in paints and the like.
However, the formaldehyde released by these materials is relatively small compared to the ordinary wood-based panels used in house decoration. The root cause of continuous formaldehyde release in ordinary wood-based panels is that the manufacturing process of artificial boards requires the use of aldehyde adhesives such as urea-formaldehyde resins. This adhesive is itself a direct compound of formaldehyde and urea. Because of its low price and good bonding effect, it is widely used in the manufacturing process of wood-based panels. However, the biggest disadvantage of this kind of colloid is that it will spontaneously decompose and reduce under natural conditions, and release free formaldehyde again. And in a hot and humid environment, the rate of reaction of this decomposition and deliquescence will double. With the improvement of consumers' quality of life and the demand for “green health†environmentally friendly homes, consumers have a lot of professional knowledge, and after shopping for three products, “zero formaldehyde†furniture will become the first choice for consumption. That is to say, the appearance of "zero formaldehyde" plate is undoubtedly a life-saving straw for merchants and consumers, and its commercial value is immeasurable. This point is from Cobo Boloni, Haier, Shuaikang, Dongyi Risheng, Hongyang Home Decoration. The "zero formaldehyde" brand promises of the well-known domestic home improvement industry brands such as Shi Nieman and Kayya, as well as the esteem and recognition of consumers, can be seen that the era of the future home industry will be "zero formaldehyde" furniture. The trend of the times. So what is the basis of "zero formaldehyde" home?
The "zero formaldehyde" furniture is based on the famous domestic brands such as Cobb Boloni, Canoya Wardrobe, Haier, Shuaikang, Dongyi Risheng, Hongyang Home Furnishing, Shi Niman, Kathy, Rocky Wood, etc. The person in charge, and the relevant person in charge of the sheet material supplier, Wanhua Ecological Board Co., Ltd., jointly accepted the interview. The products of these well-known brands have been recognized by the public and become the “green†positive image of the furniture market. The plates used in their products are all represented by Wanhua Hexiang board. At the same time, these enterprises are also focusing on the development of low-carbon environmental protection and green home improvement as their business model. “Wanhuahexiang board†has achieved formaldehyde emission lower than the most stringent E0 environmental protection standard in Europe, and it can almost achieve zero formaldehyde emission. Become a true so-called healthy and environmentally friendly sheet. The reason for the excellent quality of this product is that it is based on the application of Wanhua National Protective MDI patent technology, and the innovative MDI ecological adhesive is used as a binder. It is exclusively developed with crop straw as the main raw material, and does not release formaldehyde. New artificial board products. Due to its domestic originality, excellent product quality and unique dual environmental protection characteristics, the product was awarded the “National Science and Technology Progress Second Prize†by the State Council in 2009.
Guangzhou Jianbo Fair promotes the change of Chinese furniture pattern to the “zero formaldehyde†era. According to the author, the 13th Guangzhou International Building Decoration Expo, which was opened on July 8th and has the reputation of “Asian Building Materials First Exhibitionâ€, attracted Ou Pai, Mei Jia's home decoration, Hong Yang's home decoration, Shi Nieman, Kayya, Wells Wardrobe, Rocky Wood, etc. from all over the country and at home and abroad (USA, Germany, UK, Spain, Italy, Belgium, Australia, Austria) More than 2,000 Chinese and foreign companies from nearly 20 countries and regions, including 18 countries and regions, including the Netherlands, Portugal, Sweden, Poland, Japan, South Korea, Singapore, Malaysia, Taiwan, and Hong Kong. More than 120,000 viewers were attracted to the scene. Wanhua Ecological Board Co., Ltd. was also invited to participate as an exhibitor. The theme setting of this year's Guangzhou Construction Expo will be further adjusted from the previous "9+3" to "8+5". For the first time, the overall home exhibition area and the door and window exhibition area, which are leading in China, will become independent exhibitions.
This indicates that the cabinets and wardrobes are more professional and influential than the previous ones. The growth of the exhibition platform reflects the development needs of the industry, which in turn promotes brand building and channel expansion throughout the industry. In addition, on the second day of the exhibition, the cabinet industry forum site, president Zhang Chuanxi said, "Our company must firmly grasp a little -- to develop and produce our own products, in order to get out of many brands. Wanhua ecological board The wonderful speech of Mr. Yu Wenjie, the general manager of the company, has enabled many companies and media to experience the corporate culture of Wanhua and the new market of the furniture industry. The participation of Wanhua Hexiang board is undoubtedly the furniture industry of the China Construction Expo. Infused with a powerful cardiotonic agent, independent research and development, excellent products, highly recognized and praised by domestic and foreign experts and media, domestic products are self-reliant, I believe that our artificial sheet furniture industry and European brands are in parallel, the world standard will also be Not too far. "From zero formaldehyde sheet, to zero formaldehyde furniture, literally, it is only two words. But in fact, this represents the fragmented competition in China's furniture and home improvement industry from simple imitation, OEM, price, and propaganda, to the real competition stage of genuine consumer-oriented quality and content. The competition at this stage, in essence, will be a more intense market segment.
The increasingly fierce competition in the furniture industry is the pressure and challenge, but also the opportunity and development. Who can quickly attack and seize the highest quality, who can seize the opportunity and become the leader of the industry and the big winner of the market. The person in charge of Wanhua Ecological Board Co., Ltd. said that after the Guangzhou Construction Expo in 2011, the “health and environmental protection†“zero formaldehyde†furniture consumption concept has gradually entered the hearts of the people and began to be accepted by more and more consumers. It is foreseeable that the Chinese furniture market will eventually have a new pattern marked by “zero formaldehydeâ€. The arrival of the domestic “zero formaldehyde†furniture era is already eye-catching. "Zero Formaldehyde" furniture, to a great extent, will lead the general trend of the future development of the furniture industry. In this trend, both merchants and consumers will be the beneficiaries of this pattern change.
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