Market confusion caused by the lack of market standards

In the future, the home industry and the raw and auxiliary materials, including hardware accessories, must be integrated with resources. The industry upgrades and reutilizes the new e-commerce model to develop in an all-round way. Through a powerful voice, we can make our entire home industry go abroad.

The lack of standard materials for furniture door materials has caused manufacturers to select only a large number of raw and auxiliary materials that can be used by the furniture manufacturing industry in the production process. The State has relatively standard and strict tests for chemical raw materials such as coatings and adhesives. The reason for the standard is that such chemical materials are not only used in the furniture category; chemical materials are also needed in a wider range of fields such as decoration, rails, shoes and bags, which directly leads to higher levels of governmental attention to such raw materials. In other categories.

On the other hand, wood, boards, leather, fabrics, and other categories all face the problem of lack of evaluation standards to varying degrees. The country does not have corresponding strict standards, leading consumers to not be able to clearly judge the merits of their materials. The market is flooded with gimmicks and slogans such as “all solid wood, 100% pure solid wood, first layer of calfskin, and imported green skin”. However, these so-called concepts and hierarchies lack the evidence support from authoritative organizations, causing some terminal sellers to infringe on consumers' true right to know. This is also one of the root causes of the "Da Vinci" incident of the previous year and the many "quality gate" incidents that occurred in the past.

The reality is that the domestic raw material suppliers have already had the ability to produce high-standard, high-environmentally-friendly raw materials.

Unfortunately, most of these high-end raw materials are still used in furniture products targeting overseas markets. This is precisely because some foreign markets, especially in Europe, Japan, and the United States, have formulated a series of strict furniture products. Access standards result. This shows that the industry product standards play an important role in the overall development level of the industry.

High-end materials and new materials due to their advanced and complex processes and high raw material requirements, these high-end raw and auxiliary materials are often higher in cost than the general materials on the market, and their reactions do not exist at the end of the product. Alternative. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials and materials with lower prices. Especially since the second half of last year, due to the impact of the real estate market, the purchase of raw materials for furniture companies has fallen further, and many raw and auxiliary materials have been sold. The reduction in the volume of incoming and outgoing shipments reached 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.

Misunderstanding of consumption "Chongyang": Low recognition of domestic high-tech materials Like many domestic products, consumers often show more favor for imported products or products that have been processed using imported raw materials. This has also caused current furniture. The price of foreign products in the market is far higher than the current status of domestically manufactured products.

In response to this consumer psychology of consumers, many manufacturers are also highlighting the "dignified ancestry" of foreign materials from the selection of raw materials. There are numerous placards such as "imported leather, imported coatings, and imported solid wood" in furniture stores. Purchasing guides are also in favor of importing raw materials used in products.

In fact, most of the foreign brands' raw materials are still processed and manufactured in China. Just like BMW and Mercedes-Benz nowadays, many of them are made domestically and come from the hands of Chinese people, but they are worth more in the market.

In terms of wood, the fundamental difference is that different climates and geography create different types of wood. It does not mean that imported wood is better than Chinese wood.

It can be said that blindly worshipping imported products has become a misunderstanding in the mid-end consumption.

At present, some of China's excellent coatings and chemical companies are technologically comparable to foreign companies. Even their product exports and market share have exceeded some foreign brands. The only difference is the gap between brand values. Such a gap requires time and history to lay.

However, domestic products have a higher price/performance ratio, which is undoubtedly also one of the most important competitive advantages of domestic raw material suppliers.