Measuring the six major trends in the future development of the hardware industry

China's hardware industry will continue to maintain the momentum of structural adjustment, but at the same time it will continue to highlight some bright spots. The polarization of hardware companies will intensify, and some companies that do not adapt to market competition will withdraw from market competition through different channels, and hardware giants will gradually surface. "Internationalization of Domestic Competition and Domesticization of International Competition" will be the characteristics of the development of China's hardware industry in the next few years and will present six major trends.

(A) The integration of domestic and foreign companies will further accelerate the development of domestic hardware companies in order to improve their own strength, faster expansion of the international market, will accelerate the integration of foreign companies through various means to improve product quality and improve competitiveness. While continuing to expand markets in the United States, Japan, and other traditional countries, Southeast Asia, the Middle East, Russia, Europe, and Africa will also fully blossom.

(2) The polarization of enterprises will further exacerbate the high-speed oscillation period of the hardware industry in the next few years. The direct consequence of this high-speed shock is the expansion of the polarization trend in the current hardware and kitchen brand camp. It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.

(III) The capital operation in the industry will tend to be active and the cooperation between enterprises will be significantly strengthened. In an environment of global competition, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another subject of the industry's operation. In 2004, Supor and Vantage went on the market successively. Hongbao was also working hard for the listing. Wanhe's capital market operation will not stop due to the failure of restructuring with Yuemei. From a capital perspective, the current major feature is the expansion of capital. From the point of view of competitive behavior, cooperation in resource sharing among enterprises is increasing.

(4) The market competition will shift from price-based to high-quality, high-tech products. With the deepening of competition, the profit margins in all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technological content, made product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points (into small household appliances and Other similar industries) to achieve the sustainable development of enterprises.

(V) China's position as a global hardware manufacturing center will be further solidified With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, its industrial development is relatively mature, and its labor costs are relatively low. It has the comparative advantage of becoming a global hardware manufacturing center, and its outward-oriented development characteristics are obvious.

The strengthening of the status of the center was first manifested in the comprehensive growth of hardware products' exports in recent years: the growth rate of the export of major hardware products was higher than the growth rate of output, higher than the growth rate of sales in the domestic market; the major hardware and electrical products were fully developed, not only The traditional export categories of electric tools, hand tools, and architectural hardware products have enjoyed a high growth rate, and the export growth rate of kitchen electric products and bathroom products that previously had a relatively small proportion of exports was also very significant in 2004. The huge market and central position attraction will further attract the transfer of manufacturing centers of hardware multinational companies to China.

(6) The sales channels will undergo profound changes, and the competition among channels will become increasingly fierce. Due to oversupply of domestic hardware and kitchen products, increasing quality pressure, sales channels will become one of the key competition factors, and competition for channels among all parties will become increasingly fierce.

1: Kitchen appliance manufacturers have strengthened their control over retail terminals, striving to reduce sales cycles, save sales expenses, and make sales channels more professional. The company's sales model is developing in a direction that can adapt to multiple markets at the same time.

2: The development trend of the sales industry has led to the continuous rise of the status of large-scale home appliance chain stores, enhanced control over the industry, and has led to price competition that was previously dominated by manufacturers. Large retailers, with their broad market coverage, purchasing scale, and cost advantages, will increasingly control the production companies in terms of product pricing, payment, and delivery.

The requirements of the international market for China's hardware products will gradually evolve and change. There will be higher requirements for the quality, packaging, and delivery period of Chinese products, and even gradually extend to the production process and product development, product and environmental protection, energy Resources and cultural environment are combined.