New solid wood flooring must be solid wood flooring?

At this stage, the floor market will still have many problems, such as the unreliability of the floor product quality and the confusion of the product concept. Recently, Ms. Li has encountered such a problem. Ms. Li purchased a “new solid wood” floor, originally thought It is an upgraded version of solid wood flooring, but the result is a three-tier solid wood flooring.

The concept of floor products confused consumers need to be aware of

Reporters visited the market and found that: by the impact of real estate macro-control, this year's home building materials market has been much lighter than in previous years, even on the weekend, few people visit the building materials market. But on the other hand, it is an unusually fierce business operation. The advertising campaigns for the entire building materials market and various product concept posters are overwhelming.

Even the concept of “zero-formaldehyde floor,” “net floor,” “nike floor,” and “anti-bacterial flooring,” which had suffered from large-scale complaints or scrutiny earlier in the year, have not only returned to life but have become increasingly fierce; they have deliberately exaggerated products with previous businesses. The selling point of the function selling is suspected of deceiving consumers. Compared to this year, some major brands include businesses that have created articles on the product category name. New solid wood flooring and solid wood flooring with keel can easily mislead consumers. The concept of the endless stream of people.

According to the definition of the GB/T18103-2000 national standard for solid wood composite flooring, which was promulgated in 2000: solid wood panels or veneers as the surface layer, solid wood strips as the core layer, and veneers as the bottom layer support the floor or the veneer The surface layer and the plywood are made of a base material. The species name of the floor tree is determined by the surface tree species. Therefore, according to the "new solid wood floor", "solid wood floor with its own keel" provisions, should be classified as solid wood flooring. According to national standards, such statements can easily mislead consumers into misunderstandings.

How to maintain self-sustaining sales in the floor market?

As for why some businesses mislead consumers through various concepts? According to an authoritative source in the wood floor industry in China:

On the one hand, the development of China's wood flooring industry is about 20 years, although the industry has made great efforts to guide the specification, but just like the “red light”, although traffic regulations have great penalties for “red light”, there may still be "The red light" driver;

Second, after the market is cold, some companies with low self-discipline capacity will take the risk to gain more sales, and the concept of stealing will attack peers and carry out bad competition.

Third, the development time of the flooring industry is short, and the degree of attention is still relatively low. Consumers have limited awareness of the floor. Therefore, some companies use the word games to create concepts to attract consumers to purchase.

Therefore, the author expressed concern about the confusion of some companies, and also reminded consumers to rationally identify all kinds of information. Although online shopping is very convenient, it is still necessary for physical goods to compare with physical stores. Once they find that their rights and interests are damaged, Should take legal weapons to defend their rights and interests.

At the same time, it also called for some business owners to strengthen self-discipline and properly resolve the concept of obvious confusion between "new solid wood" and "solid wood floors with keels." It is hoped that the relevant departments of the Chinese wood flooring industry will be able to guide the current phenomenon and create a sunny consumer environment for consumers.