Three Factors Constraining the Development of Cabinet Hardware Industry in China

In China, cabinet hardware has not yet appeared in the market, a relatively well-known leading brand. The 21st century is a century of brand consumption. Consumers are increasingly inclined to choose a brand, especially a trustworthy brand, when buying any product. Therefore, the market potential of the brand cabinet hardware is very alarming. Whoever takes the lead in grabbing the position of the leading brand, whoever is the first to eat crabs, will surely gain huge profits. However, the development of brand cabinet hardware is restricted by several factors. To build a brand, it is necessary to overcome these difficulties and the price paid will undoubtedly be enormous.

High homogeneity and lack of brand concept

The domestic cabinet hardware industry is in the development stage, and the overall production scale is large. However, due to technical limitations, homogeneity is quite serious and the brand concept is seriously lacking. Because the dealer has no production capacity, one of his important profit guarantees is regional protection and monopoly profits. And many hardware factories just blindly sell products, fight prices, there is no systematic marketing plan, lack of regional market protection, there is no stable price system, the money is the mother, often a city sells well, other peers flock To the purchase, the original exclusive best-selling products have become all over the place. The selling price is rapidly lowered and the dealers are struggling. The hard-working business is easily followed up and surpassed by peers, and has never been able to occupy a large market share.

No professional marketing channel

In the cabinet hardware market, consumers cannot find professional sales channels. People with spending power do not know where to go to buy their favorite products. nothing. This is a huge market space.

Product line is not enough to support professional store operations

Almost all existing hardware on the market can only specialize in products of a certain type or a certain material. The product line is far from enough to support the operation of a professional store, especially the high-end franchised stores, and the follow-up R&D capability is not strong. Due to complicated sources, daily hardware stores have become grocery stores and become a combination of several manufacturers. Products are of mixed quality. The consequence of this is that they cannot give consumers good after-sales services and stable quality assurance. There is no brand loyalty. The ability to resist risks is also very low.