According to China News ’“ News â€, trade-in for old, as the name suggests, is that when buying new products, if you can give the same kind of old products to the store, you can discount a certain price; otherwise, you can only pay the original price. For example, the household appliances trade-in activity just ended not long ago. Now, if trade-in is implemented in the furniture industry, will people be interested? On the 4th, the Beijing Municipal Commission of Commerce stated that this year, Beijing will pilot a "furniture for furniture" activity. Can furniture "replace old with new" be implemented smoothly? In the eyes of merchants, can "trade-in" bring a win-win situation?
Beijing's pilot furniture "trade-in" furniture merchants are optimistic about the 4th reporter learned from the 2012 Beijing Municipal Commission of Commerce work meeting that this year Beijing will pilot the furniture "trade-in". Xu Kang, spokesman for the Beijing Municipal Commission of Commerce:
Xu Kang: The furniture trade-in work is a new thing proposed by the furniture companies in Beijing. The Beijing Municipal Department of Commerce feels that this matter is of positive significance to promoting consumption, protecting the environment, using renewable resources, and facilitating consumers. We plan to actively promote this matter in this year's sales promotion work, and try this work.
So far, the Beijing Municipal Commission of Commerce has not set a specific timetable for the implementation of the trade-in for furniture. However, some companies have shown a positive attitude towards the trade-in of furniture. Actual Home has started a pilot trade-in activity in Beijing last September. The staff of the actual home told reporters that consumers who buy new furniture can hand over the old furniture to the store for recycling. No matter what the original price of the old furniture is and how old it is, it will be discounted at 5% of the turnover of the new furniture Deduction.
Actual home: shop first, then after buying, the merchant will go to your old goods address, new goods for old goods. In about a week or so, you will be able to pay back 5% according to the contract. The only limitation of old furniture is the same category.
Unlike household appliances, furniture is a non-consumable item. As long as the quality is reliable, it is common to use it for thirty to fifty years, or even for hundreds of years. How much enthusiasm do consumers have to participate in such activities? More importantly, how to deal with these recycled furniture? For some old furniture with poor raw material quality, the cost is too high for reconstruction and reuse; if it is put on the market as it is, will consumers buy it? Has the merchant considered this series of questions?
The furniture store has been well received by consumers since its trade-in, and sales have also increased day by day. Wang Linpeng, president of Beijing Juranzhijia Investment Holding Group Co., Ltd., believes that trade-in is actually advertising and promotion. While practically solving the practical difficulties of the public, the furniture store has also gained more benefits:
Wang Linpeng: An enterprise has an advertising and promotion cost budget every year. It is the same to use the advertising and promotion cost budget for trade-in. Practically help consumers solve practical difficulties and expand market sales. Isn't this the best of both worlds? If you engage in a month, there are thousands of households, and the average family buys 20,000 or 30,000 furniture. Doesn't the sales exceed 100 million?
Enterprises are so optimistic about the market prospects. However, for consumers, most of the old furniture on the market does not have much use value. So, after all the hard work, will the company collect a pile of garbage? In this regard, Wang Linpeng admitted that such concerns are not unreasonable:
Wang Linpeng: No matter from the perspective of society or the government, they pay more attention to how to deal with old furniture after recycling. If the old furniture becomes garbage accumulation after recycling, it will not only do harm to society, but will cause new pollution to society.
Despite this concern, Wang Linpeng insisted that the replacement of old furniture with furniture is a win-win sales model for consumers and businesses. He said that the old furniture recycling market is very large, so they will also set up a processing plant for old furniture, classify and recycle used furniture, and improve the entire old furniture recycling industry chain.
Wang Linpeng: After recycling the old furniture, first of all, classify it. If the old furniture is solid wood furniture and has the value of recycling, take it out and send it to the second-hand goods market for resale. If the old furniture has no use value, it will be disassembled into different categories. After the disassembly is completed, it can be refined into building materials. The glass can be returned to the furnace for making new glass. Leather and sponge are divided into different professional recycling companies Turning waste into treasure.
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