Three key points of marketing for small and medium metal stamping enterprises
In the fierce market competition, the hardware industry is facing the dilemma of market development. According to Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, metal stamping parts have a wide range of applications and a wide range of products. Among them, home appliance sheet metal and hardware electronic stamping parts are mature in technology, so there is a considerable part in the production of stamping parts. Small and medium-sized stamping parts manufacturer. This type of enterprise has a single production equipment, lack of talents, and insufficient funds for technology updates and the introduction of advanced equipment.
Over the years, the research on the stamping parts market, the author believes that the current marketing of small and medium-sized enterprises should pay attention to the following points:
1. Look for orders with small batch sizes and relatively low technical content. Due to the limited production capacity of the company, it is impossible for large-volume, professional products to enter the market even if they are taken over. In addition, the profit of large-volume orders is relatively low, and it is difficult for small and medium-sized enterprises that cannot produce large quantities of labor to stand up. Foot, and the large-volume orders require a lot of capital turnover, which is also a big problem for SMEs. Therefore, Jianyi enterprises are looking for some small-volume, relatively high-profit orders and purchasers when developing the market, which is more conducive to the growth of enterprises and the accumulation of original funds.
2. Adopt a marketing style combining the Internet with the traditional model. The promotion of the Internet and other media plays an extremely important role in the market expansion of enterprises. However, for small enterprises, propaganda alone is not enough. It also needs traditional business models, more connections and more movements. Because money is relatively important for small businesses. Small businesses can make full use of traditional marketing models on the basis of ensuring the basic investment in the Internet, such as: attending some exhibitions, visiting some customers, and making more business calls. Take a relatively proactive approach to expand the market.
3, learn to borrow. For small and medium-sized enterprises, once you have contacted a large order, you can find some idle plants or equipment to save the investment of this cost. You only need to invest in technical strength and human resources, so you can earn more profits. Once there is a market crisis, the market can be flexibly transformed to avoid blind expansion.
Concerned about surprises
Tag: Small stamping parts Hardware industry Enterprise growth Small and medium-sized enterprises Enterprise production capacity
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